Paddy Power and SIS ink new long-term content partnership

The leading provider of services and solutions, catering to operators within the betting and gaming sector, Sports Information Services (SIS), announced it signed a new content and production agreement with the leading UK and Irish operator, Paddy Power. Announced Monday, the new long-term agreement will see the operator continue to provide comprehensive horse and greyhound racing content from all over the world.

Under the terms of the new deal, SIS agreed to continue providing the operator access to its 24/7 Live Racing Content. As a result, Paddy Power will continue to benefit from content that includes more than 38,000 races from 170 different racecourses and tracks from five continents.

Thanks to the new agreement, customers of the operator will benefit from some of the most important meetings from the United States, Europe, Latin America, as well as Africa. Additionally, the agreement encompasses SIS' comprehensive greyhound service that includes content from the UK and Ireland.

Per the new partnership, Paddy Power will continue to leverage SIS' Complex Automated Production (CAP). CAP is incredibly beneficial for operators as it enables them to supercharge their live broadcast capabilities. Paddy Power will use this solution and benefit from flexibility for its retail outlets across Ireland and the UK.

Richard Ames, SIS' Chief Executive, shared his excitement about the long-term partnership with Paddy Power. In a statement, he explained: "We have had a longstanding relationship with Paddy Power that has grown considerably over the years, and we are pleased to extend our agreement." Finally, Ames pointed out: "We pride ourselves on the content portfolio of our core racing product, and to be able to deliver this to one of the industry’s biggest operators shows the trust placed in our brand."

David Newton, Flutter Entertainment's Chief Commercial Officer Paddy Power, added: "This long-term extension demonstrates the success of our partnership with SIS to date, and we are delighted to continue providing our customers with SIS’ high quality and comprehensive content offering across global horse and greyhound racing."

Late last month, SIS announced another important collaboration. At the time, the company confirmed it launched its esports products for the Betsafe Colorado sportsbook platform and app. This deal saw SIS further propel the reach of its leading products, including eBasketball and eSoccer. Additionally, the collaboration with Betsafe helped boost SIS' presence in the United States. Currently, the company already has a presence in Colorado, as well as New Jersey.

Image credit: Pixabay.com