Octoplay launches in Michigan in latest US expansion

• Octoplay grows US footprint with multi-brand launch in Michigan
• The supplier has brought its games to BetMGM, RSI, Fanatics, and FanDuel
• Octoplay is hailed as one of the fastest-growing suppliers in North America

Octoplay, an acclaimed iGaming developer and studio, has launched its games in Michigan with a number of prominent local operators. The content partnership includes BetMGM, Rush Street Interactive, Fanatics, and FanDuel, as the company has chosen to move forward with all operators at once.

Octoplay launches with four operators in Michigan

This is also the second state in which Octoplay has debuted its products, following its inaugural rollout in New Jersey. The company has been focused on delivering exciting new games to the market, and has been steadily increasing its share.

Octoplay CEO Ralitsa Georgieva has welcomed the opportunity to see the company mark the beginning of the year with an important launch into a highly-contested and important market such as the United States.

As iGaming is becoming more openly accepted across the United States, established and up-and-coming suppliers will be vying for an ever-greater share of the market. In fact, an Eilers & Krejcik report already puts Octoplay as one of the "fastest accelerating" suppliers in North America.

Strong start to 2026 as Octoplay seeks to maintain momentum

Commenting on this and more, Georgieva said: "Launching simultaneously with four leading operators shows the confidence the market has in our content. We expect to carry this momentum into additional states throughout 2026."

Recently, Octoplay launched with Hard Rock Bet Casino in New Jersey, marking the supplier’s commitment to pursuing results in the local jurisdiction and expanding its footprint.

Apart from North America, Octoplay has sought to maintain a strong commercial footprint in Europe. The supplier recently launched with Novibet in Greece. In a similar vein, Octoplay secured a deal with LiveScore Group in the United Kingdom.

Image credit: Octoplay