NuxGame expands content offering via Boldplay partnership

The leading betting and software provider powering the online gambling sector, NuxGame, announced it forged a new content partnership with Boldplay, the renowned global provider of iGaming titles. Under the terms of the new collaboration, announced earlier this week, NuxGame expanded its offering by gaining access to unique games from Boldplay.

The new deal sees the iGaming content provider deliver its wide range of games via a single integration. Thanks to this collaboration, Boldplay's popular titles will become available to NuxGame's extensive portfolio of clients. This new content deal will enable Boldplay to engage with new audiences across the globe, expanding further its footprint within the online gambling sector.

Per the new collaboration, NuxGame's clients will be able to access Cakeshop Cascade, as well as Speed Heist, among other recent hit games from Boldplay. Additionally, clients of the operator will benefit from a wide range of scratch card games, including Splatzz Scratch, as well as a collection of Jackpot slots and innovative table games from the leading iGaming content provider.

Dmitry Volkov, NuxGame's CRO and Business Development, shared his excitement in a statement, saying: "We are thrilled to be partnering with Boldplay who are quickly establishing themselves as an innovative, leading provider across numerous verticals." Finally, he pointed out: "The range of content available through the provider alongside the multiple markets its titles are certified in will prove beneficial for our clients looking to expand their offering or enter new markets."

Currently, Boldplay's games are certified in a number of markets, including Portugal, Malta, as well as the UK, among others. The company's wide range of games is expected to help promote different cross-sell opportunities for NuxGame's clients. As a result, an improvement in player retention and engagement is expected.

This summer, NuxGame announced another high-profile partnership. Earlier this month, the company revealed it joined forces with BETBY, the innovative sportsbook provider. Under the terms of that deal, the company gained access to BETBY's leading sportsbook solution. Additionally, NuxGame strengthened its esports offering thanks to that partnership.

The latest content agreement strengthens further NuxGame's position within the online gambling industry. Currently, the company is renowned as a leading software provider, delivering a wide range of games, as well as its Website API, Turnkey and Affiliate systems and Sportsbook. Ultimately, all those solutions help power betting and gaming operators across the globe, allowing NuxGame to expand its footprint.

Image Credit: NuxGame