BETBY inks new partnership with NuxGame

The innovative sportsbook supplier, BETBY, announced a new deal, allowing it to expand the reach of its solutions and its roster of partners. The company confirmed Tuesday that it joined forces with the globally-recognized iGaming provider, NuxGame. Under the terms of the new agreement, NuxGame gained access to the provider's cutting-edge sportsbook solution. The innovative technology from BETBY has already proven its popularity and effectiveness in different markets around the globe.

Furthermore, the agreement helps enhance NuxGame's esports offering. Per the freshly minted agreement, the company will benefit from BETBY's Betby.Games range, offering in-house competitions and recognizable video game products.

In a statement released by BETBY, NuxGame's Head of Sales and Business Development, Bar Konson, shared that he is delighted about the new partnership. "We are thrilled with the opportunity to collaborate with BETBY, with the company’s products and platform renowned for its vast array of markets and content for its partners," he said. Finally, Konson pointed out: "We have no doubt this integration with BETBY will perform incredibly well and increase engagement, we anticipate this being a fruitful new partnership."

Chris Nikolopoulos, BETBY's Chief Commercial Officer, shared Konson's excitement. "Partnering with forward-looking brands excites us a great deal as we continue to improve our offering by tapping into further innovation which will benefit both BETBY and our partners," he said. Last but not least, Nikolopoulos outlined: "Integrating with NuxGame will only enhance our products and will certainly give NuxGame’s customers next-level betting opportunities."

Ultimately, with the new partnership, NuxGame anticipates further expanding its global footprint. At the same time, the company will be able to cover more sports events, allowing it to tap into new audiences.

The deal with BETBY also strengthens the company's presence within the esports betting vertical, allowing it to deliver thrilling experiences to its customers. Thanks to the improved esports and sports betting capabilities by BETBY, NuxGame's clients will be able to tap into more competitions than before. Since it was founded in 2018, NuxGame has been constantly growing its presence and by now, the company is known as a leading gaming and betting software provider that powers iGaming and sports betting operators around the world.

Recently, BETBY strengthened its Business Development team by hiring Stefanos Karakidis. Joining the company's C-suite, he was appointed to the role of Senior Business Development Manager.

Besides boosting the iGaming provider's presence, the partnership enables BETBY to expand as well. Through the new agreement, the company's leading sports and esports products that have proven their capabilities will reach new customers.

Image credit: BETBY