NeoGames makes a move in Pennsylvania

Aspire Global, a subsidiary of NeoGames S.A., has been confirmed as the iGaming technological partner for the Cordish Companies PlayLive! Online Casino brand in Pennsylvania. The partnership will see the prominent company provide PlayLive! with a range of solutions designed to ensure that players enjoy a smooth iGaming ride from start to finish.

Aspire Global provides a range of excellent iGaming features and solutions to strengthen the brand’s product quality and features for the end customer. PlayLive! has already earned a good reputation with players in the Keystone State by offering more than 100 games, such as slots, table games, jackpots, and more, and having been online for what is now its third year.

Cordish Gaming Group SVP Interactive Gaming Steven Nathan welcomed the opportunity to see the iconic brand strengthened with NeoGames’ Aspire Global technology, which the company hailed as perfect.

"The agreement also includes Aspire Global’s powerful CRM system, AspireEngage, which we believe that will deliver an improved player journey and greater customer satisfaction with its data-driven approach to superior bonus management, personalized messaging, and user segmentation," Nathan explained.

Moving forward, PlayLive! will also benefit from an extensive range of solutions offered by NeoGames, including the company’s PAM and CRM technologies, along with Data Analytics and Aggregation solutions. These products will arrive in 2024 and offer the casino a significant boost to its operational capacity. The NeoGames platform has already been tested in the United States, offering support to iGaming and sports wagering brands.

NeoGames President and Head of iGaming Tsachi Maimon was similarly pleased with the opportunity to bolster the PlayLive! Casino offers in Pennsylvania and ensures that local players are enjoying some of the best products possible.

NeoGames is in a strong position to help develop the overall offer at the casino and truly strengthen it in the future by bringing cutting-edge solutions. Not least, there was Cordish Gaming Group President Rob Norton who confirmed that his company was proud to be advancing in iGaming, as the Cordish brand is a household name in both real-life casino entertainment as well as the digital realm.

The Cordish Companies has recently hinted at a new land-based casino project in Louisiana as the company continues to expand physically across the United States as well.

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