National Bank Open picks Betway as Official Betting Partner

The Super Group-owned betting and online gambling brand, Betway, confirmed it penned a new sponsorship agreement. On Friday, the brand revealed it joined forces with the National Bank Open presented by Rogers in Toronto, Canada. Under the terms of the new sponsorship agreement, Betway was designated as the Official Betting Partner of the competition.

The latest sponsorship further expanded the betting and gaming company's portfolio of tennis partners. The 2023 edition of the globally-recognized ATP Masters 1000 tournament, which kicked off on August 5, 2023, is scheduled to run through August 13, 2023. The event is taking place at Sobeys Stadium. The final of the competition will take place at the Center Court, featuring 10,800 seats.

Per the terms of the new sponsorship agreement, Betway will benefit from brand exposure via Sobeys Stadium. Under the terms of the new multi-year deal, the company will benefit from courtside visibility via the back wall around the complex during the competition.

Rob Swann, Tennis Canada's Chief Commercial Officer, commented on the new sponsorship in a statement. "We are delighted to partner with Betway and welcome them to our incredible group of corporate partners," he said. Finally, Swann pointed out: "We look forward to working closely with them as part of this multi-year agreement as we deliver an exceptional event for our fans."

Anthony Werkman, Betway Group's CEO, was similarly delighted about the latest sponsorship agreement. "Adding to our enviable portfolio of tennis sponsorships globally, we’re delighted to welcome the National Bank Open to the Betway family," he added. Last but not least, Werkman pointed out: "This competition is steeped in history and is a firm favorite for tennis fans, so we’re obviously very excited to be a partner as we continue to be known as the number one betting brand within tennis."

For more than a century, Canadian courts have seen some of the best tennis players in the world demonstrate their skills. Legendary champions and tennis icons such as Bjorn Borg, John McEnroe, Ivan Lendl, Roger Federer and Rafael Nadal have participated in the popular Canadian tournament. Additionally, the tennis superstar, Novak Djokovic, has also competed in the tournament and secured a win four times.

Carlos Alcaraz, the World Number 1, and recent Wimbledon champion is set to participate in the Toronto event. This will be his first appearance as he is set to play on Wednesday, August 9, 2023, during a night session.

Currently, Betway has a growing presence in the tennis vertical. The company has joined forces with 12 tennis tournaments around the globe within the ATP Tour. Such include the popular Hamburg European Open, Rio Open and the Miami Open, among others.

Image credit: Betway