MLB picks FanDuel for Official Sports Betting Partner

Leading gaming operator FanDuel Group announced a new partnership with Major League Baseball (MLB). Ahead of the start of the new MLB season, the leading sports betting and gaming operator inked a multi-year deal with the MLB, becoming its co-exclusive Official Sports Betting Partner.

Announced last week, the new deal allows FanDuel to use official MLB branding for its different products such as FanDuel Faceoff, Daily Fantasy, and FanDuel Sportsbook. Additionally, the operator will benefit from leveraging such materials for marketing campaigns.

The collaboration builds further on a deal between FanDuel and the MLB which dates back to 2019. Back then, the company was named an Authorized Gaming Operator of the League. However, thanks to the new deal, the duo is taking their business relationship to a new level.

Under the terms of the new collaboration, FanDuel will deliver unique betting and viewing experiences starting with this season. This will be achieved thanks to the streaming of MLB.TV's Free Game of the Day via FanDuel's OTT platform FanDuel+, as well as its sportsbook. Moreover, the collaboration brings the operator rights to use highlights from the MLB for original programming and products as well.

As one of the leading sports betting operators in the US, FanDuel leads by example by supporting safer play and responsible gambling. Those goals resonate well with the new deal, as the company vowed to continue its support for responsible gambling. Additionally, the duo agreed to "drive greater advocacy and awareness of the importance of gambling responsibly," a statement released by FanDuel reveals.

Christian Genetski, FanDuel Group's President, shared his excitement about the latest deal explaining that the company is delighted to team up with MLB. He acknowledged that baseball has a continuously growing fan base that is among the most engaged out of all sports.

"Our team is eager to showcase FanDuel in nationally broadcast MLB games and help enhance game narratives and bring America's Pastime directly into our mobile app and OTT platform for fans to watch and wager," said Genetski. Finally, the company's President pointed out: "We're also very excited about the opportunity to work together with MLB on new betting product innovations that will give customers the opportunity to enhance their experience on every pitch from March until October."

MLB's Executive Vice President, Media and Business Development, Kenny Gersh, added that FanDuel is currently among the top sportsbooks in America. He pointed out that the company strives to offer engaging and at the same time responsible entertainment. Finally, Gersh said: "These key priorities of unique fan engagement and responsible gambling align with our focus from the league level and make FanDuel a natural partner to collaborate with as an Official Sports Betting Partner."

Image credit: FanDuel