LuckyStreak appoints Rory Kimber to Commercial Director role

The live casino software provider and aggregator of content for the online gambling industry, LuckyStreak, announced that it strengthened its team of experts by hiring a seasoned veteran with extensive experience. The company revealed that it hired Rory Kimber, a former executive from NetEnt and RedTiger, to the role of Commercial Director.

The appointment comes at a time when LuckyStreak plans further growth and expansion on a global scale. With Kimber as a part of its C-suite, the company anticipates seeing a boost in its business development, as well as commercial relationships vertical. As Commercial Director with LuckyStreak, he will oversee strategic processes related to the growth of the company's portfolio of partners as well as new deals with gambling operators and iGaming developers and platforms.

Currently, LuckyStreak offers a growing portfolio of content within the live dealer vertical, including roulette, baccarat and blackjack games that are streamed from its specialized studio located in Riga, Latvia. Additionally, the company offers LuckyConnect, its content aggregation solution that delivers games from leading iGaming providers like RedRake, Playson, Pragmatic Play and Yggdrasil, among other premium iGaming developers.

Before joining LuckyStreak, Kimber was a part of globally-recognized companies such as RedTiger and NetEnt. He most recently served as Account Management and Marketing Director at 1X2 Network. Overall, Kimber has a strong understanding of the iGaming vertical and was able to accumulate significant knowledge and insight throughout his professional career that is undoubtedly going to help him in the new role of Commercial Director at LuckyStreak.

Ady Totah, LuckyStreak's CEO and Co-founder, commented on the topic in a statement, acknowledging that Kimber brings an extensive experience in the iGaming sector after holding senior-level roles in the industry.

Additionally, he explained: "As we continue to invest in our growth strategy, he’ll play a lead role in boosting our sales story, bringing onboard new customers and building our LuckyConnect content aggregation proposition to be among the best in the market." Finally, Totah noted: "I’m excited about the next phase in LuckyStreak’s growth and I’m delighted that Rory is on the team."

Kimber was also excited to become a part of LuckyStreak's C-suite. "This is a great opportunity for me to join a business with such potential. Live casino is an area with far less saturation than slots and the quality of the LuckyStreak product was one of the things that drew me to the role," he explained.

What's more, he confirmed that the company's senior-level executives share a commitment to seeing LuckyStreak continue to grow further. Finally, Kimber noted that the innovative aggregation solution, Lucky Connect, helped him make the decision to join the company's C-suite, considering the extensive portfolio of leading iGaming operators that it brings together.

Image credit: LuckyStreak