Light & Wonder takes Relax Gaming content on the road

Relax Gaming has been known for rapidly aggregating games as part of its own distribution portfolio. Now, though, the company is taking advantage of its homologue’s aggregation prowess with Light & Wonder teaming up with the company to give it a content reach boost in key regulated markets around the world, and with leading operators in each jurisdiction Relax Gaming is hoping to explore.

As a result, players across Canada, the United States, and Europe, will find it much easier to access many of Relax Gaming’s leading titles, including Bill & Coin, Cowabunga DreamDrop, and Sweetopia Royale, which are all part of the company’s 2024 content push and efforts, also adding existing games such as Temple Tumble, Snake Arena, and Money Train, among some of the notable franchises that will be up for grabs moving forward.

The partnership is important to both companies, as Relax Gaming has been firmly committed to growing its footprint globally and with a particular focus on the North American market. Nadiya Attard, Relax Gaming’s Chief Commercial Officer, hailed the chance to work closely with Light & Wonder, hailing the platform partnership as an important step up in the company’s content strategy.

Light & Wonder Digital Partnership Director Steve Mayes was similarly pleased with this development and welcomed the chance to be working with Relax Gaming and welcome its content as part of the more than 4,500 games aggregated and distributed through Light & Wonder’s online ecosystem.

"We are absolutely delighted to be able to supply our customers with their award-winning portfolio of innovative games," Mayes added. Light & Wonder has already signed several prominent partnerships in February, giving a number of prominent companies a significant boost in markets around the globe.

Among the content partnerships negotiated with tier-one suppliers were Swintt, Crucible Gaming, and 1x2 Network, with all of these partnerships tied last month.

Relax Gaming has also been keeping its pedal to the metal, bringing more rewarding and exciting games, with releases such as Hercules Unleashed: Dream Drop, Money Train 4, and many other successful releases this year.

Image credit: Relax Gaming