Light & Wonder helps boost Crucible Gaming's reach

Light & Wonder has entered into an agreement with Crucible Gaming, an up-and-coming iGaming studio out of the United Kingdom, in a bid to strengthen the developer’s reach and help it strike home new audiences. The move is aligned with Light & Wonder’s commitment to aiding raising starts in the online casino industry, and also with the company’s motivation to strengthen its own content library through its content aggregation platform, Casino Guru News learned in an email press release.

For Crucible Gaming’s part, the studio has been working on some excellent titles over the past 18 months, developing features such as BAR-X INFINITY REELS and BEAVER LAS VEGAS, bringing variety to the way it presents games to audiences. The studio’s efforts in reaching new players will now be aided by Light & Wonder’s well-established geographical footprint and its content delivery juggernaut.

Commenting on this opportunity, Light & Wonder Senior Director Digital Partnerships Steve Mayes said that his company’s zeal for building and offering high-quality content was incessant and that Crucible Gaming was another important addition to the firm’s ever-growing portfolio of possible titles.

"With titles that have already been received with overwhelming success worldwide, we are delighted to be able to share its vision to our operator network," Mayes said, outlining Crucible Gaming’s own success so far, and reaffirming that Light & Wonder will be happy to aid content delivery and boost the studio’s reach.

Crucible Gaming CEO and Founder Ed Byard was similarly pleased with the deal and its long-term implications and significance. He noted that thanks to Light & Wonder, Crucible would stand an even better chance of bringing its unique content to audiences worldwide and introducing it to high-performing operators.

He also teased what partner companies may expect in return. "Operators can expect innovative and high-earning products targeted at their key territories, all built on our cutting-edge ANVIL framework," Byard noted.

Light & Wonder has in the meantime continued to grow adding more partners to strengthen its reach as an online content platform provider, and recently signing a deal of this sort with 1X2 Network, specifically focusing on the United States.

North America has been one of the company’s main target markets with Light & Wonder also injecting a variety of casino games with Playzido, a platform provider for the iGaming vertical in several markets, and allowing the platform to access Light & Wonder’s in-house and third-party content.

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