Light & Wonder extends Blueprint Gaming partnership

The global cross-platform games and entertainment leader, formerly known as Scientific Games Corporation, Light & Wonder, announced a new partnership with the leading UK-based game studio a part of Germany's Gauselmann Group, Blueprint Gaming. The collaboration builds upon an existing deal between the duo and extends it further for four years.

Under the terms of the extended deal, Blueprint Gaming's portfolio of games will continue to be a part of OpenGaming,Light & Wonder's leading content aggregation platform. This will ensure that operators with access to Light & Wonder's platform will continue to benefit from Blueprint Gaming's innovative games. In fact, the studio's content is among the best-performing titles on the OpenGaming platform.

Currently, the OpenGaming platform offers more than 3,500 titles from leading studios around the globe. Operators using the platform can benefit from accessing innovative gaming content. At the same time, the platform offers easy and secure integration. What's more, the games available via the platform offer responsible gambling tools, which enable users to enjoy a safe gaming experience.

Matt Cole, Blueprint Gaming's Managing Director, commented in a statement released on October 13, 2022. He explained that through the collaboration with Light & Wonder and its leading OpenGaming platform, Blueprint was able to expand the reach of its content. As a result, more operators and customers in different jurisdictions gained access to the company's popular game titles.

In conclusion, Cole said: "With this new agreement in place, we are in a strong position to remain at the focal point of the world's biggest casino brands, with our games proven to provide exceptional engagement rates."

Blueprint is famous for its premium TV show-branded games such as DEAL OR NO DEAL, Rick and Morty and The Goonies. Additional popular titles of the studio include EYE OF HORUS, as well as Fishin' Frenzy, among other games. Without any doubt, Blueprint Gaming offers a wide variety of casino games that operators can leverage to attract a wider audience.

Although Blueprint is among the leading slot developers in the UK, the company operates in many regulated gambling markets around the globe. Its leading content is popular across Europe. Moreover, only recently, the leading slot developer entered the regulated gambling market in Ontario, Canada's most populous province.

Steve Mayes, Light & Wonder's Digital Partnerships Director, added: "Blueprint Gaming's reputation within the industry is second to none, with its games consistently performing at the highest levels within the OpenGaming platform."

According to Mayes, the collaboration will bring excitement to Light & Wonder's partners. Last but not least, he explained that the recent partnership extension complements the company's strategic plan to offer innovative content to players around the world.

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