Kindred to boost European market growth via Nuvei partnership

Nuvei Corporation, a payments technology company, announced a new partnership with the leading online gambling operator that consists of nine brands, Kindred Group. Under the terms of the new collaboration announced Thursday, Nuvei will support Kindred's online casino, bingo and sports betting operations with payment services.

The new collaboration will cover multiple key markets where Kindred already operates. Thanks to the recent deal, Nuvei will enable European customers of the operator to deposit and request payouts via its leading technology offering instant payout, smart routing and acquiring services.

The company's leading transaction software uses a unique PSD2 Strong Customer Authentication approach that is also customizable. What's more, Nuvei leverages its iGaming experience and industry knowledge to further boost the effectiveness of its software.

Joining forces with Nuvei will enable Kindred to bolster its card acceptance rates. At the same time, the leading operator will benefit from revenue growth and player conversion by leveraging Nuvei's payment platform features that include one-click deposits for return customers, as well as partial approvals.

Yuval Ziv, Nuvei's President, shared his excitement in a statement by saying: "Offering iGaming operators optimized conversion rates to accelerate growth and maximize revenues, as well as unparalleled experiences for players, is how Nuvei has developed its reputation as the leading payments partner in the iGaming industry."

Speaking about Kindred, he acknowledged that the company is among the most recognized within the growing iGaming market. Last but not least, Ziv said that Nuvei is proud to support Kindred's growth across Europe.

Mickael Marceau, Kindred Group's Director Payment Solutions, added that improving player conversion by implementing the best-in-class acceptance rates plays a key role in the company's growth strategy. "Nuvei has an excellent reputation in iGaming and a proven track record of delivering a seamless and secure payment experience in countries all over the globe," he added.

According to Marceau, Nuvei's leading payment services made it easy for Kindred to select them as a partner. Last but not least, he said: "We are looking forward to extending this partnership further as we continue to improve our player experience for all of our brands internationally."

Last month, Nuvei announced it appointed Tim Dent and Maren Lau as independent directors. Previously, Dent served as DraftKings' Chief Financial Officer, while Lau was Regional Vice President at Meta Platforms. Appointing Lau as independent director marked a strategic move for Nuvei as it sought to attract an industry professional while at the same time boosting its gender diversity strategy.

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