Jeremy Lever joins Armalytix as Head of Gaming

The leading data intelligence firm that focuses on affordability and source of funds checks, Armalytix, announced a new senior-level appointment. Earlier this week, the company revealed that it hired the seasoned gambling industry expert with extensive experience, Jeremy Lever. Joining Armalytix, he was appointed to the role of Head of Gaming, a statement reveals.

As a Head of Gaming, Lever is expected to be in charge of Armalytix's growth and oversee strategic processes. The new senior-level appointment comes on the heels of the company's collaboration with Buzz Bingo, one of the largest UK bingo operators, dating back to earlier this year. At the time, Armalytix was hired to conduct financial risk checks and other processes. This collaboration and the company's innovative fintech platform helped Buzz Bingo increase its completion rates and boost its completion speeds.

Richard McCall, Armalytix's CEO, shared his excitement about the new senior-level appointment. "Following the success of our work delivering financial risk checks for Buzz Bingo, demand for our affordability solution has steadily grown as the industry gears up greater regulation in the space," he said. Additionally, McCall pointed out: " Therefore, I’m delighted to welcome Jeremy on board to build on the great work done by our Gaming team here. He brings a wealth of experience in the sector and I’m confident he’ll take us to new heights."

Lever added that earlier this year, he spoke with William Hill's former Head of Compliance that is currently in charge of BetSmart Consulting, Kirsty Caldwell. At the time, he said it was exciting to hear about the Armalytix platform and its efficiencies. According to Lever, that initial talk resulted in conversations with McCall and Mike Ward, who described the unique capabilities of Armalytix and how its technology can change the gambling sector. "I’m hugely excited to get going and start demonstrating the power and potential of Armalytix’s proprietary iGaming products to the wider industry," said Lever.

Before joining Armalytix, Lever was able to accumulate significant experience within the gaming industry. While he was a part of RegTech, he collaborated with globally-recognized betting and gaming operators within the sector such as Entain, SkyWind Group, as well as William Hill and Paddy Power.

In addition to a wide knowledge of the online gambling sector, Lever has a deep understanding of affordability checks, safer gambling regulations and monitoring. Without any doubt, his vast skillset and experience are going to help him in his role as Head of Gaming at Armalytix.

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