Inspired Entertainment inks new partnership with NBA

The leading business-to-business (B2B) provider of technology, hardware, services and gaming content, Inspired Entertainment, announced a new groundbreaking partnership with the National Basketball Association (NBA). Details regarding the new partnership emerged Monday and see Inspired Entertainment secure rights from the NBA for the development of new Virtual Sports games. The leading gaming content and technology supplier explained that those games will focus on archived footage from the world's premier professional basketball league.

According to a statement released by Inspired Entertainment, its new Virtual Sports products, featuring a distinct NBA theme, will provide sports fans and bettors alike plenty of fast-paced action. Similar to a standard sportsbook, the new Virtual Sports games will offer options for wagers such as money line, over/under total score, and more.

Thanks to the partnership and the secured rights, Inspired Entertainment's products will feature a wide range of NBA imagery. Such will include archived footage of the NBA's 30 team logos, along with NBA Finals, NBA Playoffs and NBA All-Star imagery.

Kuljeet Sindhar, NBA's Associate Vice President of International Gaming & Data Ventures, acknowledged the growth of the popularity of virtual sports around the world. "We’re excited to embark on this unique collaboration with Inspired Entertainment to engage our fans around virtual sports with real game action," he added.

Finally, Sindhar explained: "Inspired is a leader in this space and will utilize immersive NBA game footage to deliver an authentic NBA experience to reach our fans in new and unique ways and continue to grow our fanbase around the world."

Brooks Pierce, Inspired Entertainment's CEO and President, was similarly delighted about the recent tie-up with the NBA, saying that the company is excited to deliver unique experiences for fans of basketball via its new NBA-themed Virtual Sports game. "Our use of archived NBA footage will produce a truly distinct Virtual Sports offering, complete with fresh gaming experiences that provide a unique way for fans to stay connected with the game, even during the off-season," he added.

In conclusion, Pierce said: "Our partnership with the NBA allows us to provide an incredible offering that elevates our customers' brands and expands their reach to millions of basketball enthusiasts worldwide."

Undoubtedly, the new deal with the NBA would propel the expansion of Inspired Entertainment's Virtual Sports portfolio. Currently, the company's games from that vertical are popular with players across the globe, powering the operations of more than 100 websites in 35 different countries.

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