Hard Rock Bet Casino and Sportsbook launches in Michigan, its 10th jurisdiction

• The Hard Rock Bet Casino and Sportsbook platforms are now live in Michigan
• This marks a 10th jurisdiction for the sportsbook and a second for the online casino
• Players are set to benefit from various perks and bonuses as Hard Rock pushes a campaign to raise awareness

The Hard Rock Bet Casino brand is on the road again, with the prominent iGaming and sports betting operator launching in Michigan.

This marks an important milestone in the company’s expansion roadmap, as it is the 10th jurisdiction where Hard Rock Bet Casino is online with a sports wagering product, and a second market where it is now offering its online casino, including exclusive and bespoke games.

Hard Rock Bet Casino and Sportsbook's footprint grows once again

The launch in Michigan was made possible through a tie-up with Island Resort & Casino and the Hannahville Indian Community, with Hard Rock Digital’s Executive Managing Director-CEO, Marlon Goldstein, welcoming the opportunity to see the rollout:

"This expansion represents a major milestone for Hard Rock Bet and reinforces our ascent as one of the fastest-growing digital gaming brands in the United States. Our launch in Michigan builds on our momentum as we bring the legendary Hard Rock experience to more fans across the country, offering a trusted online casino and sportsbook on our top-rated and easy-to-use platform."

The Hard Rock Bet has already planned a special campaign that will raise awareness for the brand locally, and air on TV, radio, digital, and other channels. Naturally, the operator already has great bonuses in stock, including the $1,000 welcome casinopackage + 200 bonus spins on Huff N’ More Puff, a Hard Rock Bet Casino original.

The Hard Rock Bet Sportsbook also features a $150 bonus bet that is claimed through a $5 initial deposit.

Bespoke and unique content remains the core focus of the company

The sportsbook and casino offer a cutting-edge experience that includes fast payouts, industry-leading customer service, and the Hard Rock’s loyalty program – Uniti, which allows players to earn and redeem rewards across Hard Rock’s sprawling network of properties and gaming platforms.

While Hard Rock Bet’s footprint in iGaming remains fairly small, the brand has been rapidly scaling its offer. The company teamed up with both IGT and Bragg Gaming Group for exclusive games that are unique to the Hard Rock Bet Casino brand.

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