HomeGambling IndustryHard Rock Bet Casino doubles down on bespoke content with IGT

Hard Rock Bet Casino doubles down on bespoke content with IGT

ONLINE GAMBLING26 Nov 2025
3 min. read
Rocket launch
  • Hard Rock Bet Casino has launched a new bespoke product with IGT PlayDigital’s help
  • Kick Drum Cash is a feature-rich and innovative game that complements the operator’s portfolio in New Jersey
  • Hard Rock Bet has already embarked on similar partnerships with other suppliers earlier this year

Hard Rock Bet Casino has announced a new bespoke game that it has designed in partnership with IGT PlayDigital to further differentiate its offer and seek to bring players in New Jersey fresh experiences that they cannot find anywhere else.

Bespoke games come to dominate Hard Rock Bet Casino’s portfolio

The latest content tie-up sees Hard Rock Bet Casino launch the tailor-made Kick Drum Cash game, which offers lots of mobile-friendly and player-focused gameplay, with instant prizes, quick pairing, pick-style mechanics, and so much more.

Designed to run smoothly on any device, Kick Drum Cash is a game that stands out from the start, as it features tap-ot-win rounds with instant cash prizes, random multipliers to boost the win potential, bonus lights that trigger even larger wins, and more.

Commenting on the rollout of this brand-new game, Hard Rock Bet VP of Casino Rich Criado said: "Kick Drum Cash is fun, fast, and truly a made-for-Hard Rock experience. We’re thrilled with this initial bespoke collaboration with IGT that combines instant prizes, surprise multipliers, and a straightforward bonus mechanic for an easy-to-pick-up experience that still has plenty of pop."

Hard Rock Bet Casino has already had several successful launches with different suppliers, building upon the bespoke game premise.

More unique games are arriving in the Hard Rock Bet Casino’s portfolio

The company negotiated similar launches with other similar studios, including Games Global.

In September, Hard Rock Bet Casino welcomed 9 Nekos of Fortune, another bespoke and unique game developed for its iGaming platform. Similarly, Bragg Gaming Group also teamed up with the operator to develop the Hard Rock Horizons and Hard Rock Horror Show.

In the meantime, Hard Rock Bet has been building a respectable portfolio of titles with more than 3,650 games and excellent additional promo options for players, such as the Legendary Reward Drops.


Image credit: Unsplash.com

26 Nov 2025
3 min. read
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