Hard Rock Bet becomes official sportsbook of the Jacksonville Jaguars

Hard Rock International and Seminole Gaming's interactive gaming and betting platform, Hard Rock Digital, announced a groundbreaking collaboration in Florida.

Last week, Hard Rock Digital confirmed it joined forces with the Jacksonville Jaguars, the famous professional American football team based in Jacksonville.

Under the terms of the exciting activation, Hard Rock Bet was designated as the official sportsbook of the popular team that competes in the National Football League (NFL).

Thanks to the collaboration, fans and bettors alike across Florida will benefit from a range of exciting activations, unique opportunities and game day promotions.

As the Jaguars' official sportsbook, Hard Rock Bet will benefit from prominent marquee signage as well as a presence in the digital vertical.

The co-marketing elements of the new deal will raise awareness of the team, as well as the gaming and betting brand.

Moreover, Hard Rock Bet will deliver exciting one-of-a-kind experiences for fans of the Jaguars at EverBank Stadium, as well as exclusive VIP access for events off-site.

To elevate the excitement further, the Hard Rock Neverland Casino social gaming platform will deliver thrilling free-to-play games for Jags' fans via the team's official mobile applications.

The fans of the Jacksonville Jaguars are in for a treat

Nick Menas, Hard Rock Digital's Managing Director, Corporate Strategy, commented on the topic in a statement.

"Hard Rock Bet is thrilled to Roll with the Jaguars and engage fans in DUUUVAL and beyond with our top-rated app," he revealed.

Finally, Menas said: "We're proud to be the sportsbook for every kind of player and look forward to enhancing game days by bringing Jags fans closer to the action than ever before."

Scott Massey, the Jaguars' SVP of Corporate Partnerships, shared the excitement of Hard Rock Bet's executive.

"We're always looking for innovative ways to provide Jaguars fans with unique opportunities and entertaining experiences," he explained.

Last but not least, Massey said: "Through our partnership with Hard Rock Bet, Jags fans will have access to a best-in-class sportsbook app, free-to-play casino games, and chances to make 'money-can't-buy' memories."

The latest announcement comes after the recent launch of "Roll With Us," Hard Rock Bet's fall campaign that invited players to sign up with its easy-to-use sportsbook app.

Besides Florida, Hard Rock Bet offers its sports betting services to customers in Indiana, Illinois, Ohio, Arizona, Virginia and Tennessee.

The operator's application is available for download on Android and iOS devices and its services can also be accessed via its official website at HardRock.bet.

The 2024 NFL season marks the first season for legal betting in Florida.

Thanks to the landmark collaboration with the Jacksonville Jaguars, Hard Rock Bet will deliver unique entertainment and unrivaled experiences to sports fans in the state.

Image credit: Jacksonville Jaguars