Genius Sports introduces new in-play multibetting product

Genius Sports Limited certainly knows how to catch headlines. The official data, technology, and broadcast partner to a number of sports leagues, teams, and organizations worldwide, and not least betting firms, has revealed a new product called "In-Play MultiBet."

With it, the company continues to deliver on its commitment to bring sports betting and media closer together and create ground-breaking innovation that allows sports fans to interact with sports content in the most meaningful and satisfactory way possible. The In-Play MultiBet product will be available to sportsbooks that will benefit from a new and powerful tool designed with the sole purpose of boosting engagement and elevating the player experience.

Genius Sports has worked hard to release the product on time for the FIFA World Cup 2022 and the current NFL season, the company confirmed in an official press statement on its website. According to Genius Sports, the ability to place parlay bets on multiple aspects of the same game has become an indelible part of the sports betting experience and sports fans expect to be able to do so regardless of the sportsbook they have chosen.

Players will benefit from a powerful solution that lets them do just that, tracking goals, touchdowns, intervals, and so much more. The solution is powered by Genius Sports’ own advanced AI algorithms that provide live odds and make the experience captivating and rewarding for participants. Genius Sports CCO Jack Davison was pleased to have the opportunity to release this product and said:

Combining same-game parlays with the unstoppable growth of in-play betting is a breakthrough innovation for us and our partners.

Davison confirmed that the solution is first tailored to kick off with the biggest sports but is also going to launch with more options. The In-Play MultiBet is also available not just for the FIFA World Cup or NFL, but also for other events such as Liga MX, Premier League, FIVB volleyball leagues, FIBA basketball, and so many other options.

Genius Sports has been a preferred source of innovation for the sports betting industry. The company’s powerful technological solutions bolstered by big data and strong algorithms have been key in helping guide a strong industry. Genius Sports’ recent results are also very strong and encouraging and they attest to the company’s increasing role in the sports ecosystem and the clear benefits its added-value products generate.

Image credit: Genius Sports