Francis Ngannou becomes Pan-African Brand Ambassador for Premier Bet

• Francis Ngannou and Premier Bet renewed and expanded their existing agreement
• Per the new deal, the famous professional boxer was designated a Pan-African Brand Ambassador for Premier Bet
• The collaboration brings excitement to Ngannou and the leading brand

The fast-growing betting and online casino brand, Premier Bet, announced a new African-facing agreement.

Earlier this week, the operator confirmed it joined forces with the former UFC Heavyweight Champion, Francis Ngannou.

The Brand Ambassador will bring exclusive content, participate in marketing campaigns

Teaming up with Premier Bet, the famous fighter and current Chairman of PFL Africa, was designated as Premier Bet and Partners Brand Ambassador.

The collaboration will run through 2027 and see Ngannou participate in a range of marketing and advertising campaigns.

As the company's Pan-African Brand Ambassador, the famous UFC fighter will actively promote responsible gambling.

Moreover, Ngannou will engage with Premier Bet customers and fans of the sport alike via exclusive events, while also offering expert insights.

The former UFC Heavyweight Champion will also lead CSR projects with the goal of uplifting African communities.

The latest alliance represents an expansion and renewal of a previous agreement between Ngannou and Premier Bet.

Undoubtedly, the new alliance is going to bring success for the brand, enabling it to reach even more players and UFC fans across Africa than ever before.

The new collaboration builds on the success of an initial agreement

Ngannou is renowned for his ambition, resilience and rise from humble beginnings in Cameroon.

All those qualities are in line with Premier Bet's mission and identity, making him an excellent fit for the role of Pan-African Brand Ambassador.

The famous fighter shared his excitement, Casino Guru News learned from a press release.

"We’ve already been working together for three years and I’m excited to move forward in this collaboration, to deepen our relationships and get to know each other better," Ngannou revealed.

He acknowledged that the expansion of his agreement with the leading betting and online casino brand is a testament to his trust and commitment.

"Premier Bet is a company that shares my commitment to fair play, a passion for sport and a focus on the customer and their communities," Ngannou said in conclusion.

Alexandre Qader, Premier Bet Cameroon's Director of Operations, added: "We are thrilled to extend the collaboration with our great champion Francis Ngannou and broaden his connection to the Premier Bet family and beyond."

The executive acknowledged that the company and the famous professional boxer share similar visions and predicted further growth for Premier Bet across Africa.

Last but not least, Qader said: "Francis' passion, drive and humility make him an ideal partner for us as we continue to grow our brand and connect with our customers."

Currently, Premier Bet, and its brands have a presence in more than 20 markets across Africa.

The leading operator leverages more than two decades of experience, making it a top choice by customers in many countries on the world's second-largest continent.

Image credit: Premier Bet