Flows appoints Daniel De Souza as VP of Commercial

The innovative platform that benefits the gaming sector by building features and driving digital automation without the need for code, Flows, confirmed a new senior-level appointment.

The company revealed it hired the services of the former Optimove and Betway executive with solid experience, Daniel De Souza.

Joining Flows, he was appointed to the role of Vice President of Commercial.

Recognized as a key hire, De Souza's appointment comes at a time when the company anticipates accelerating its growth and reaching new operators within the ever-evolving gaming sector.

Overall, the new Vice President of Commercial at Flows brings more than a decade of experience.

Throughout his career, De Souza was a part of recognizable gambling businesses.

As an executive with a solid track record, knowledge and skills, he is expected to play a key role in Flows' future expansion.

Flows CEO welcomes the executive to the company's growing team

De Souza shared his excitement in a statement, revealing that it was thrilling to be a part of Optimove for the last few years.

Still, the executive said that he is grateful for the opportunity to join Flows at such a pivotal moment in its growth.

Moreover, De Souza added: "Flows will revolutionize the way businesses automate and manage their operations, and I look forward to joining the most talked-about startup in the industry, and having the chance to showcase the product’s potential for both new and established operators, was an opportunity I couldn’t resist."

James King, Flows' CEO, was just as excited, explaining that De Souza marks an excellent addition to the company's team of experts.

What's more, CEO praised the new Vice President of Commercial's sold experience and knowledge.

"I'm really excited to see the impact Dan will have with us, having witnessed his many successes in previous roles he's held," added King.

Finally, he said: "Look out for Dan at SBC Lisbon and for the many great news pieces and client signing announcements to follow his start with Flows."

De Souza brings extensive experience

Ahead of joining the C-suite at Flows, De Souza was a part of Optimove.

During his tenure with the company, he oversaw strategic processes, including relationships with customers, operators and platforms.

Before that, he was also employed by the gaming and betting giant, Betway.

This enabled him to gain unique skills and knowledge about new market entries, something that he will undoubtedly use during his time with Flows.

Image credit: Flows