FC Bayern names Betano an Official Partner

• The famous football club, FC Bayern, joined forces with Kaizen Gaming's brand, Betano
• The collaboration saw Betano become an Official Partner of the football club
• Both FC Bayern and Betano are expected to benefit from the new three-year partnership

The leading international betting and gaming brand owned by Kaizen Gaming, Betano, announced a new partnership with the famous football club and six-time champions of Europe, FC Bayern.

Betano becomes an Official Partner of FC Bayern

Under the terms of the new alliance, announced earlier this week, Betano was designated an Official Partner of FC Bayern.

The partnership kicks off with the 2025-27 season and will continue to run through the 2027-28 season.

Ultimately, the new three-year partnership is expected to benefit both FC Bayern and Betano.

Betano will bolster the awareness of its brand with its logo appearing on FC Bayern's shirts.

In addition, similar to other such agreements, the popular betting and gaming brand will be able to engage with gamblers and football fans by bringing exceptional experiences and tapping into different assets.

Last month, Betano was designated an Official Partner of the FIFA Club World Cup 2025.

The collaboration followed the popular brand's successful deal with FIFA for the FIFA World Cup Qatar in 2022.

The deal marks a milestone for Kaizen Gaming in Germany

Julio Iglesias, Kaizen Gaming's Chief Commercial Officer, spoke about the importance of the market in Germany for the company.

He added that the deal between Betano and FC Bayern represents Kaizen Gaming's biggest move to date in Germany.

Iglesias reaffirmed Betano's dedication to offering engaging, innovative and at the same time responsible and safe entertainment for German football fans and gamblers alike.

Finally, the Chief Commercial Officer said: "Of course, FC Bayern exceeds the borders of Germany, with millions of fans across the world. As Betano expands its international presence, this partnership increases our opportunities to connect with people globally."

George Daskalakis, Kaizen Gaming's CEO, added that the collaboration with FC Bayern represents a milestone achievement for Kaizen Gaming and Betano.

"When we first set out on our journey, we could only dream of partnering with one of the most iconic clubs in world football," he said.

Last but not least, Daskalakis explained: "They stand at the top of the game and this partnership reflects just how far we have come as a company, with Betano now recognized among the top online gaming and betting brands worldwide."

The alliance marks an exciting moment for FC Bayern too, with the team's deputy CEO, Michael Diederich, revealing that it is thrilling to team up with such a trusted brand like Betano.

In conclusion, Diederich predicted that the alliance with Betano will help FC Bayern continue to grow.

Earlier this year, Betano expanded its offering for customers in Bulgaria.

At the time, the operator teamed up with Push Gaming, expanding its content available to customers in the European country with the addition of hit games.

Image credit: FC Bayern