Stake, one of the largest online casinos, has teamed up with EveryMatrix, tapping the latter’s casino aggregation technology to access its premium portfolio of content through a single integration.
The move is designed to significantly strengthen Stake’s content reach and pull with new players, bringing rewarding, tailored, and high-impact experiences to players.
This particular alliance allows Stake to rapidly strengthen its content library, which is already marked by high-quality and high-RTP games, including the Stake Originals, bespoke titles developed exclusively for the brand.
EveryMatrix Aggregation has a huge breadth, featuring more than 45,000 casino, live casino, crash, table and instant games from 360 premium providers. This includes third-party games, as well as content designed by EveryMatrix’s own in-house studio, Fantasma Games.
This expansion of its content comes at a time when Stake is embracing new market launches, with the operator recently securing a license in Alberta, Canada.
The deal is further sweetened by tapping into EveryMatrix’s player engagement capabilities, which further add to Stake’s ability to build a strong rapport with its community of gamers.
Commenting on this opportunity, EveryMatrix Global Commercial Director Richardt Funch added:
"Stake is one of the world’s most recognised entertainment brands, so we are naturally delighted to have been selected as their preferred aggregation partner for regulated markets."
Funch further added that the new partnership further amplified the reach, depth and flexibility of the EveryMatrix Aggregation Platform.
"As regulated markets continue to evolve, our ability to deliver premium content at scale, with the technology and operational expertise to support complex market requirements, is a major differentiator," Funch added.
Stake has been focusing on expanding its footprint globally, with the company most recently confirming that it has been one of the bidding companies for the soon-to-launch regulated iGaming market in New Zealand.
Stake has been affected by the Brazilian iGaming shutdown, but the company is poised to return to the market if and when the opportunity arises.
Image credit: EveryMatrix
