EveryMatrix enters Nigeria via deal with KingMakers

The leading iGaming software provider for the growing sports betting and casino industry, EveryMatrix, expanded its global reach further via a new partnership. The company said Monday that it joined forces with KingMakers, the leading Nigerian sports and digital entertainment platform that currently trades as BetKing.

Per the details of the new 3-year partnership, EveryMatrix agreed to provide its leading CasinoEngine iGaming platform. Integrating the leading platform KingMakers' BetKing brand will provide players in Nigeria with a library of leading games; this will be achieved via a single integration, EveryMatrix explained.

EveryMatrix's leading iGaming platform will be introduced along with BonusEngine and JackpotEngine. The two unique functionalities will significantly boost the experience for online players, provide options for customizations and different features that can award the consumers.

In a statement released on November 7, 2022, KingMakers' Head of Gaming, Lauren Holder, said: "We are delighted to be partnering up with such a respected and successful business like EveryMatrix to provide us with a plethora of content for our Nigerian customers."

She pointed out that the new collaboration will deliver unique games that offer engaging online gambling experiences for the brand's players. Finally, Holder said that the new deal will further boost the company's position as a leading provider in the country.

Stian Enger, EveryMarrix's CEO of CasinoEngine, added that the company is excited to forge a new deal with KingMakers, which is one of the leading companies within the gambling market in Nigeria.

Last but not least, he said: "This is part of EveryMatrix's ongoing mission to expand our reach and our first entry in the Nigerian region, which means that its players can finally enjoy the content we offer thanks to the integration with CasinoEngine, BonusEngine, and JackpotEngine."

The newest deal comes as no surprise, considering the rapid growth of EveryMatrix. Late last month, the company expanded its reach to the US, going live with BetMGM in New Jersey. However, EveryMatrix vowed to continue its expansion and access new states with its leading partner.

Elsewhere, in Finland, EveryMatrix joined forces with Veikkaus. Under the terms of the deal that was announced early in October, the company agreed to supply its complete range of games and products to the Finnish state-owned gaming company.

Clearly, EveryMatrix is focused on global growth and the few partnerships reaffirm this strategic plan. By now, the company caters to more than 150 operators and partners around the globe. Currently, EveryMatrix's workforce consists of 700 employees that work from ten different countries and assist the company's growing portfolio of clients.

Image credit: EveryMatrix