ESA Gaming launches games with 888bet in Africa

ESA Gaming, a prominent supplier of casino games and iGaming products, has expanded in Africa with one of the leading companies and brands in the region, 888bet. 888bet launched in the market through 888AFRICA a joint venture backed by 888 Holdings, which is already available in four regulated African market, to name Tanzania, Mozambique, Zambia, and Kenya already.

ESA Gaming provides a number of advanced and world-class games, including Fruitz & Spinz, Basketball Mine, Goal Mine, and more. The titles that the platform delivers are launched through the EasySwipe portfolio, which is a low-latency, high-quality titles.

The fact that ESA Gaming makes its titles easy to stream makes them perfect for mobile-first player and deployment across various markets, including Africa. ESA Gaming also recently launched its first crash game, Rocket Racers, which is also part of the EasySwipe portfolio and will help innovate the experience for players.

ESA Gaming head of marketing Thomas Smallwood welcomed this opportunity and said that the team was delighted to be working with 888AFRICA. He added that his company was happy to be playing an important role in the further growth of 888AFRICA’s regional operations and 888bet’s success with customers.

Smallwood also said that ESA Gaming was committed to further enhancing its portfolio and bring even more innovative iGaming experiences for 888bet’s customers. He was joined by 888AFRICA CEO Christopher Coyne who also welcomed the opportunity to be collaborating with an established iGaming developer.

"We believe that the EasySwipe portfolio is perfectly suited to our platform and will strengthen both our sports and casino offer as we look to build market-leading positions across Africa," Coyne said in the official press release shared with via email The executive confirmed that 888AFRICA is looking to collaborate with ESA Gaming in the coming months and achieve new milestones in the African market.

888AFRICA launched with the 888bet in four countries in the market earlier in October. Since then, the company has been moving quickly to grow its product offering, including a similar partnership with Stakelogic, enabling 888AFRICA to introduce even more casino and live casino experiences.

888AFRICA remains committed to developing in the African market which is finally becoming a highly targeted and desirable region for many international behemoths. The fact that local jurisdictions are passing clear-cut laws to regulate online gambling is also helpful as it allows big brands to enter and operate safely and sustainably, while keeping in mind player safety.

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