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Home Gambling Industry ESA Gaming drives first forays into Nigerian gaming market

ESA Gaming drives first forays into Nigerian gaming market

ONLINE GAMBLING 25 Jan 2023
3 min. read
A sign that says Entry.

ESA Gaming, a prominent supplier of online casino games, has made an important step forward in its geographical expansion as the company entered the Nigerian iGaming market. This partnership is facilitated through a local operator, betBonanza, which was hand-picked by ESA Gaming to help both the supplier and the gaming brand significantly strengthen their footprint in the market, an official press release shared via email said.

Thanks to this new tie-up, ESA Gaming will continue to deliver outstanding products across the African continent, the company said in a press release. Not only that, but ESA Gaming has been making a name for itself through the use of the EasySwipe suite, which is essentially a collection of titles that are lightweight and built for the purposes of mobile gaming.

This is a particularly apt solution as it overcomes any infrastructural shortcomings that may be present in certain parts of the continent or gaming market, enabling consumers to join and play highly rewarding, dynamic, creative, and engaging titles from ESA’s own portfolio.

ESA Gaming will go live with a number of its all-time favorites, including Fruitz&Spinz, Wild Vegas, Basketball Mine, Goal Mine, and so many others. Players are welcome to give Rocket Racers, the company’s debut crash-style game a shot as well.

betBonanza COO Gatis Licitis was very happy with this new opportunity and what it means for the company. He hailed the quality of the products brought to the brand by ESA Gaming and said that they will neatly complement betBonanza.

"Their titles offer fantastic cross-sell opportunities, and the quick-fire nature resonates well with our customers. We look forward to working together to further gain ground in the Nigerian market," Licitis concluded, talking about the products that brand players would now have at their disposal.

ESA Gaming Head of marketing Thomas Smallwood was equally excited about the opportunity. He said that the company is actively pursuing bringing more EasySwipe products and options into regulated African markets, paving the company’s hegemony in the region.

Smallwood said that ESA Gaming’s portfolio, and particularly the EasySwipe’s mechanic, is built to appeal to the continent and individual markets’ player needs. He also praised betBonanza, which Smallwood described as a strong local partner.

betBonanza was founded in 2019 and is presently one of Nigeria’s fastest-growing iGaming and sports betting companies. Previously, ESA Gaming teamed up with Pariplay and 888Africa to further strengthen its local presence.


Image credit: Unsplash.com

25 Jan 2023
3 min. read
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