Entain's Ladbrokes and Coral introduce innovative horse racing product

• Racing Bet Builder is the first-of-its-kind innovative online and retail racing product introduced by Entain
• Planning to redefine the horse racing experience, the product is available to customers of Entain's Ladbrokes and Coral brands in the UK and Ireland
• The innovative product enables players to create their own personalized bets

The leading global gaming and betting company, Entain, expanded the offering of its popular brands Ladbrokes and Coral.

Only recently, the company announced that customers of the two brands in the UK and Ireland can now access a first-of-its-kind innovative product that redefines the horse racing experience called Racing Bet Builder.

The new product captures the excitement and gives players freedom

Racing Bet Builder promises exceptional experiences thanks to personalized options.

This innovative product is expected to boost the popularity of horse racing, which is already a cornerstone of British sport.

Unlike traditional horse racing bets, Racing Bet Builder is expected to help the sport thrive in the modern era, attracting new players.

Ultimately, Entain's newest product is expected to make horse racing more engaging and introduce it to new audiences.

Jamie Crossfield, Entain UK's Sportsbook Director, spoke with excitement about the latest product, Casino Guru News learned from a press release.

"The beauty of race day is the variety of outcomes - from underdog stories to photo finishes," he said.

Finally, Crossfield pointed out: "Racing Bet Builder captures that excitement and gives customers more freedom to back their instincts. It’s a smarter, more satisfying way to bet on racing."

Entain's Racing Bet Builder stands out with personalization options

Notably, Racing Bet Builder is already live to all Irish and UK customers of Coral and Ladbrokes.

The brand-new product can be accessed online, as well as via retail self-service terminals.

The retail launch of Racing Bet Builder marks the first such product for the land-based vertical, reaffirming Entain's leadership and dedication to offering its customers unrivaled experiences.

Tapping into Racing Bet Builder, customers have the flexibility and freedom to build their own personalized bets on a single race.

They can combine markets such as win, place in various positions, as well as winning distance into one price.

At the same time, odds are updated in real-time, enabling the customers to instantly review them and granting a chance for a small-stakes big-win experience.

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