Enrich Gaming grows content reach with Betsson partnership

Enrich Gaming, an up-and-coming provider of games for the global gambling industry, announced a new content partnership with Betsson, one of the largest gambling companies in the growing online gambling sector across Europe that has established a presence in 20 countries, offering betting and online casino services. Under the terms of the freshly minted deal, Betsson expanded its portfolio of offerings, bringing new titles from Enrich Gaming.

Thanks to the new collaboration, the operator's players will gain access to games from Enrich Gaming. Such include the popular Clover on Fire, 20 Lines of Fire and 40 Lines of Fire which will reach new audiences across markets around the globe where Betsson has already established its presence.

Paul Malt, Betsson's Head of Games, explained that the company is excited to join forces with the up-and-coming iGaming content supplier. "We’re delighted to have partnered with Enrich Gaming," he commented in a statement. Finally, Malt pointed out: "We know their growing collection of games are going to be a hit with our players and make a fantastic addition to our market-leading portfolio.'

A representative of Enrich Gaming revealed that the company is similarly delighted regarding the new content agreement signed with Betsson. "We couldn’t be happier that our first industry announcement is that we’ve launched on Betsson and we’re only getting started. Producing the optimum player experience is what drives us," explained the representative.

Additionally, they emphasized Enrich Gaming's commitment to deliver supreme experiences for the end users. Finally, the spokesperson noted that the game developer is delighted to collaborate with Betsson, and it is looking forward to delivering more games for Betsson soon.

Undoubtedly, the latest content deal will help propel Enrich Gaming's reach. Through Betsson's extensive market presence, the iGaming content developer will engage with new customers across the globe, delivering thrilling and unique titles.

The deal with Enrich Gaming comes after Betsson confirmed another important announcement recently. Earlier this month, the company revealed that it was greenlighted for its launch in Serbia. As a result, the company entered the important market with the Rizk brand.

Before that, back in August, Betsson announced another strategic move for the European market. At the time, the company strengthened its Danish footprint with the rebranding of Casino.dk, one of its iGaming brands. As a result of that process, Casino.dk was rebranded to Betsson, strengthening its footprint in the country.

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