EGT Digital deploys content with bet365

Bet365, a leading and trusted operator in the United Kingdom and Europe, has expanded its content offer bringing more games through a new partnership with EGT Digital. EGT Digital offers a dedicated game aggregation solution that will be deployed in the developer’s native Bulgarian market and see bet365 receive a significant content boost locally.

Among the games that players at bet365 would be able to explore are titles from Playson, 7777 Gaming, CT Interactive, Amusnet, 7mojos, Wazdan, and EGT Digital’s own in-house studio. The partnership has been welcomed by both parties as the iGaming market in the country continues to prosper.

EGT Digital Head of Sales Tsvetomira Drumeva has welcomed the opportunity to see her company team up with a market-leading brand and continue to grow the supplier’s footprint with some of the best names in the industry.

"It’s an honour to us that bet365 chose EGT Digital and I am excited to see the results of our collaboration," Drumeva said. A bet365 spokesperson was similarly pleased with the chance to increase its content variety in Bulgaria and create fresh opportunities for its players in the form of excellent games delivered by proven suppliers.

"The aggregator, designed by the proven casino software developer EGT Digital, will enable us to enrich our Games product with high-quality slot games that have established themselves as favourites with local players," the spokesperson said.

Bet365 has been building its iGaming portfolio quickly around Europe. The company has been working actively with Relax Gaming, and has launched content partnerships in both Sweden and the Netherlands, and most recently in Denmark.

Although a brand with an almost exclusive focus on sports betting, bet365 has been quickly differentiating its product offer as market conditions have made iGaming more accessible and better regulated across a number of jurisdictions not just in Europe, but also across the pond in the United States.

AS to EGT itself, the supplier has been building up its own geographical reach, including via partnerships with Codere in Spain and Stoiximan in Greece.

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