Bet365 expands content footpirnt with Relax in Denmark

Bet365 continues to strengthen its local offer in the Danish iGaming market, with the company revealing a new content tie-up with Relax Gaming, a prominent developer and aggregator of online casino content, Casino Guru News learned in an email press release.

Under the terms of the new partnership, bet365 will have access to the range of Relax Gaming’s top-performing titles and have the opportunity to introduce them to players locally.

Among the featured titles are such choices as Money Train 3, Temple Tumble, and Iron Bank, all of which come with signature Relax Gaming features and offer a variety of gameplay and rewarding elements.

This is just the latest step of an ongoing alliance between the operator and the supplier, focusing on the region. Previously, Relax Gaming and bet365 expanded together in both Sweden and the Netherlands, strengthening their respective footprint in the country.

Commenting on this new opportunity, Relax Gaming Chief Commercial Officer Nadiya Attard welcomed the opportunity to extend the company’s portfolio of partners in Denmark, and break ground in the country through a tie-up with bet365.

"We believe this is another huge step in the right direction and look forward to working closely in the future," Attard added. Bet365 was similarly pleased with the development and confirmed that the company was indeed thrilled to see Relax Gaming’s titles launch with the operator’s local casino.

"With an extensive and diverse games offering, Relax is a great fit to suit the needs of our expanding Games customer base," a spokesperson for the operator said. This comes at a busy time for Relax Gaming as the company s actively building its footprint in not just one or two markets but expanding globally.

Recently, Relax Gaming signed a content distribution partnership with Light & Wonder, a company that also offers powerful aggregation solutions, to help boost the reach of the studio’s original titles. As an aside, Relax Gaming also provides aggregation services. The company also just introduced its latest game, Firewins Factory, a Connected Ways slot that offers a massive 20,000x payout.

As to bet365, the brand has also been focusing on growth in the United States, although admittedly putting a little more emphasis on sports betting with Louisiana and Indiana launches.

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