DraftKings and Mindway AI team up to boost RG

• DraftKings has made a new step towards raising awareness about RG through a Mindway AI partnership
• The collaboration sees the Gamalyze tool integrated in DraftKings’ RG tool library
• Gamalyze allows consumers to effortlessly self-assess their gambling behavior and make adjustments

DraftKings is stepping up its efforts to provide consumers with a safe and reliable responsible gambling experience, with the North American betting and gaming major now partnering with Mindway AI.

Mindway AI expands reach of crucial Gamalyze tool

Mindway AI, which is a neuroscience-based RG solutions provider and which leverages academic research, artificial intelligence, and human expertise, has embarked on a number of initiatives designed to strengthen guardrails around consumer well-being in the gambling industry.

The new partnership covers the Gamalyze tool, which is now available at DraftKings Responsible Gambling Center. Gamalyze is an advanced tool that has been used to help analyze decision-making and inform players.

Casino Guru and Mindway AI already run a campaign that prompts casino players to use the tool to get an estimate of how risky their behavior was, and whether they needed to make changes.

This is now happening at DraftKings, too, with the tool readily and permanently available in the operator’s RG arsenal. Commenting on the opportunity to see the product integrated with one of the most prominent operators in North America, and the United States specifically, Mindway AI CEO Rasmus Kjaergaard said:

"Mindway AI is committed to advancing science-based tools so that players can game responsibly. Integrating Gamalyze with DraftKings’ Responsible Gaming Center reflects our mutual commitment to providing customers with access to educational and personalized insights based on their own real-world engagement.

Working with DraftKings signifies a proactive approach when it comes to responsible gaming and allows us to expand the reach and impact of these innovations across a broad and active customer base."

Taking a proactive approach towards RG

DraftKings was similarly welcoming of the opportunity to work closely with Mindway AI and usher in even stronger protections that empower consumers when it comes to their gambling behavior.

DraftKings’ Chief Responsible Gaming Officer, LoriKalani, was similarly pleased with the opportunity to see the Gamalyze tool integrated with the operator.

"As more customers engage with tools like Gamalyze to better understand their personal play, we are continuing to enhance our culture of responsibility and innovation at DraftKings," she wrapped up.

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