Danish Twitch streamer fined DKK10,000 over illegal gambling promotion

• Danish regulator cracks down on unlicensed websites
• The regulator scores a second successful case against streamers
• Twitch remains heavily regulated when it comes to gambling

Spillemyndigheden, the Danish Gambling Authority, reported on a DKK10,000 fine issued to a Twitch streamer whom the regulator accused of promoting unlicensed websites to local players.

The regulator specified that it had first discovered the Twitch streamer’s violations in 2023 and referred the case to the police, leading to the DKK10,000 fine, which was recommended by the regulator.

The Danish Gambling Authority said that this was the second instance of the regulator successfully intervening in a case involving streamers who advertise unlicensed gambling websites, or/and their products.

Twitch’s gambling rules and how they impact streamers

Twitch has also been looking to toughen its stance on gambling-related streams, with the company introducing new and tighter rules in 2022 and 2023, and moving on to limit the clout of streamers who were advertising unlicensed gambling websites in the United States.

This has prompted a content-creator exodus with many people finding a new home at Kick, a Stake-backed platform that said that it would not intervene when it comes to gambling but explicitly allow users to block gambling content and not be able to see if they wanted to.

Everyone else, providing they meet the legal gambling age, can watch gambling streams if they want to.

Gambling regulation by tech companies has been improving. Google rolled a new set of rules for its ads in mid April, seeking to crack down on "unapproved" gambling sites.

Image credit: Unsplash.com