Churchill Downs names Visa Preferred Payment Partner

• Visa and Churchill Downs Racetrack have put pen to paper on a new multi-year agreement
• The leading payments provider became a Preferred Payment Partner of the 153rd Kentucky Derby and Churchill Downs
• Executives at Visa and Churchill Downs highlight the importance of the new alliance

In a first-of-its-kind partnership, Churchill Downs Racetrack joins forces with Visa, the world leader in digital payments.

Visa cardholders can tap into thrilling racing experiences

Under the terms of a new multi-year deal, Churchill Downs designated the leading payments company as the Preferred Payment Partner of Churchill Downs and the 153rd Kentucky Derby.

Becoming a signature partner of Churchill Downs and the Kentucky Derby, Visa will offer exclusive cardholder experiences to racing fans.

Notably, the agreement will see Visa bring engaging opportunities for its clients, who will be able to access exclusive Derby Weekend offers.

At the same time, the agreement brings once-in-a-lifetime opportunities and enhanced purchase options that cater to racing fans and are expected to elevate the experiences during the Kentucky Derby.

Teaming up with Churchill Downs, Visa joins the legendary racetrack’s growing portfolio of trusted partners that includes Ford, SAP, as well as Woodford Reserve and Longines.

The agreement elevates the excitement around the iconic event

Kyndra Russell, Visa’s Chief Marketing Officer, North America, discussed the recent multi-year agreement, Casino Guru News learned from a press release.

"The Kentucky Derby is one of the most iconic events in sports and culture, bringing together fans, fashion, entertainment and hospitality in a uniquely American celebration," the executive said.

Russell recognized the importance of the new deal that elevates the experiences for racing fans.

Finally, the company’s Chief Marketing Officer, North America, said: "This partnership allows us to bring them closer to the Kentucky Derby, while making purchases simple, secure and seamless, whether they're finding the perfect fascinator, preparing to host a Derby watch party or enjoying Kentucky Derby weekend at Churchill Downs."

Eric Thomson, Churchill Downs Racetrack’s Senior Vice President, Marketing and Partnerships, was similarly excited.

He described the alliance with Visa as a thrilling opportunity that further bolsters the overall experience of racing fans.

"This strategic partnership will not only make purchasing tickets more efficient and accessible, but will also provide our guests the opportunity to enjoy new and distinctive experiences during their time at Churchill Downs," Thomson said in conclusion.

The annual Kentucky Derby takes place on the first Saturday in May and the 153rd edition of the event is scheduled for Saturday, May 1, 2027.

Image credit: Pixabay.com