HomeGambling IndustryChickie’s & Pete’s and betPARX deliver thrilling experiences throughout the football season

Chickie’s & Pete’s and betPARX deliver thrilling experiences throughout the football season

LAND-BASED GAMBLING31 Aug 2026
3 min. read
pennsylvania-philadelphia-cityscape
  • betPARX and Chickie’s & Pete’s joined forces for a new alliance
  • Spanning throughout the football season, the collaboration will include exciting promotions, experiences and activations for Chickie’s & Pete’s customers at 18 locations
  • Executives at the two companies speak about the importance of the new deal

Football in Pennsylvania are in for a treat this season as a new partnership will deliver unique experiences.

That's the case for an alliance between Chickie’s & Pete’s and betPARX, two iconic names in Philadelphia sports entertainment.

The agreement spans throughout the football season

Details regarding the new collaboration emerged only recently, confirming that the alliance will bolster game-day experiences for football fans and Chickie’s & Pete’s customers across the Delaware Valley.

Overall, the latter has nearly two dozen locations within the Philadelphia region, and the alliance with betPARX will enable it to engage with sports fans and bettors alike.

Under the season-long partnership, across Chickie’s & Pete’s 18 locations, customers will have access to exclusive gaming opportunities via the betPARX app.

Besides engaging and exclusive betPARX casino offers, customers will have the chance to tap into sportsbook promotions and other engaging activations throughout the football season.

Notably, the alliance will feature integrated marketing that will target Philadelphia sports fans, who are renowned as one of the most loyal and passionate in the country.
Not unexpectedly, the alliance will include promotions and a strong branding presence across all Chickie’s & Pete’s locations.

Per the deal, at betPARX Sportsbook located Parx Casino, visitors will be able to enjoy watch parties throughout the football season.

A state-of-the-art 150-foot video wall, sports betting kiosks and live tellers will ensure supreme experiences for the visitors.

The collaboration focuses on giving football fans more than viewing experiences

Pete Ciarrocchi, Chickie’s & Pete’s CEO and Chairman, spoke with excitement about the new collaboration, Casino Guru News learned from a press release.

"We have always focused on giving fans more than just a game to watch," he said.

Moreover, Ciarrochi pointed out: "This partnership with betPARX will take our experience to a whole new level and make our customers the biggest winners of all. We're really excited about the arrangement."

John Dixon, betPARX and Parx Casino’s Chief Operating Officer, was similarly excited.

He pointed to the passion of Philly fans, whose love of sports he described as unmatched.

"We look forward to tapping into that passion and providing Philly fans with entertainment in all forms of online casino and sportsbook gaming," Dixon said in conclusion.

Commemorating the start of the new partnership, the duo organized a Birds Kickoff Party at Chickie’s & Pete’s South Philly Location on Friday, delivering mech giveaways, interactive games and other activations.


Image credit: Pixabay.com

31 Aug 2026
3 min. read
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