Casino Secret becomes official partner to AS Monaco in Japan

AS Monaco, one of the most prominent French football teams has revealed a new partnership with Casino Secret, a respected casino operator. The new partnership names Casino Secret the club’s Official Online Gaming Partner in Japan.

The press release detailed the terms and goals of the partnership with the company taking advantage of the auspicious moment of AS Monaco’s own entry into the Japanese social digital space. The team launched a Twitter account targeting Japan exclusively with the arrival of Takumi Minamino to the club, a famed local footballer who will now play in Ligue 1.

AS Monaco also hailed the collaboration with Casino Secret, saying that the brand is one of the most innovative and fastest-growing casino brands in Japan. The partnership will extend for the next two seasons and during that time, AS Monaco and Casino Secret will work on an exclusive digital campaign, the media statement informed.

The idea is to develop "high-impact" content that is tailored to the interest and specific preferences of Japanese audiences. AS Monaco CEO Jean-Emmanuel de Witt welcomed this opportunity. The club's recent partnership with Minamino has paved the way for the Japanese market.

The player is known both at home and internationally, making this a particularly good moment to break ground in Japan and establish a stronger presence. The executive said that the team was looking forward to starting this joint partnership with Casino Secret and delivering unique content to Japanese fans.

Casino Secret Founder and CEO Nadir Ounissi said that the partnership was an important step forward for both companies. The operator has been actively expanding its reach in Japan since 2018 and AS Monaco has a robust digital audience following of 22m supporters.

"With Takumi Minamino’s presence in the AS Monaco team, we have a great opportunity to grow our respective Japanese communities in the next two seasons. We look forward to this collaboration," Ounissi added.

Casino Secret CCO Gary Aurivel offered a similar overview of the partnership and said that the casino was very pleased with this collaboration. Japanese audiences have worthwhile content to look forward to as a result of this new collaboration.

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