Canadian Gaming Summit focuses on creating marketing opportunities

Due to take place in several weeks, the Canadian Gaming Summit will focus on a multi-faced approach to the local gambling industry. The gathering will pay particular attention to industry areas such as affiliate marketing, with a now freshly announced focus on marketing success.

Thanks to the Affiliate & Advertising conference track, the event can become a platform for marketing panjandrums who can help broach the often difficult topics of maximizing loyalty and CRM technologies, as well as building operator-affiliate partnerships that are increasingly challenging for the sector in the face of stiff competition and ratcheting demand for innovation.

The conference track will take place on Thursday, June 20, on Day 2 of the core event, and it will focus on innovative fan engagement strategies and who the next generation of players are. This event will see a number of well-known industry insiders take the stage as part of a number of panels. Here are several of the panels and their speakers to look forward to.

Maximizing Loyalty with CRM: Leveraging Gamification and AI Strategies

• Gibran Khan (Director of Growth Marketing & CRM, FanDuel)
• Stewart Groumoutis (Director of Digital Strategy, BCLC)
• Tommy Kearns (CEO, XTREMEPUSH) – Moderator

Next-Gen Gamification: Engaging Millennials and Gen Z

• Brooke Hilton (Head of Casino, Pointsbet Canada)
• James White (Co-Founder & COO, Hot Takes Sports)
• Steven Salz (CEO, Rivalry), Andrew Darley (VP, iCasino & iLottery, OLG)
• Sim Bielak (President, Suzohapp)
• Jesse Learmonth (Host, Betting Startups Podcast) – Moderator

Building Lasting Partnerships: Affiliates and Operators

• JD Mcnamara (Country Manager, Better Collective)
• Cassie Brickman (CEO, Betting Hero)
• Vanda Silva (Chief Corporate Officer, Clever Advertising)
• Bryan Bennett (Consultant, NoCo Strategy) – Moderator

Fan Engagement Strategies in Sports Betting

• Joseph Hanson (Director of Sportsbook Operations, DraftKings)
• Corey Brown (VP of Product Management, TheScore)
• Allanah Della Vedova (Brand Director, FanDuel)
• Dami Amurawaiye (Head of Sportsbook & Operations, PointsBet)
• Mark Silver (CEO, Homestand Sports) – Moderator

Each of the panels will seek to address and tackle an important question in the event. The event itself will focus on a number of different tracks dedicated to leaders & land-based, sports betting, player protection, growth & leadership, payments & compliance, and more.

Anyone interested in attending may still do so by purchasing a discounted ticket at CA$795 per person as part of the Group Pass Ticket offer.

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