Brightstar Lottery grows reach of Cash Pop with Pennsylvania launch

• Pennsylvania Lottery players can now enjoy Brightstar Lottery's hit game, Cash Pop
• Marking the 17th U.S. state launch, the game can be accessed via a range of price points
• Cash Pop is expected to resonate well with Pennsylvania customers

The leading technology, content and solutions company that serves nearly 90 lottery customers across the globe, Brightstar Lottery, continues to expand the reach of its popular draw-based game.

Earlier this week, Brightstar Lottery said that its patented Cash Pop draw-based game touched down in Pennsylvania.

Pennsylvania players can now tap into Cash Pop

The latest launch was completed under an agreement between the company and the Pennsylvania Lottery.

As a result, the Keystone State has become the 17th U.S. state to introduce Cash Pop.

Thanks to the recent launch, players can now tap into four Cash Pop drawings every day.

Notably, Brightstar Lottery's hit draw-based game offers a range of price points, including $1, $2, $5, $10, as well as $20.

The Pennsylvania Lottery marks the first lottery in the country to introduce the $20 price point and according to a press release by Brightstar Lottery, only one other lottery offers a similar price point currently.

The fan-favorite Cash Pop game promises engaging experiences by enabling customers to strategize their wager.

At the same time, the hit game permits personalization options, proven to boost customer engagement and excitement.

In November, Brightstar Lottery confirmed its plans to deploy Retailer Pro S2 terminals in Malaysia.

The popular draw-based game offers personalized and engaging experiences

Scott Gunn, Brightstar Lottery's Chief Operating Officer, North America Lottery, spoke with excitement about the latest announcement.

"Building on our strong momentum to expand the reach of our exciting, proprietary game, we are thrilled that Brightstar's Cash Pop game is now live with the innovative Pennsylvania Lottery," he revealed.

Finally, Gunn pointed out: "The Cash Pop game has proven successful throughout the U.S., and now the Pennsylvania Lottery can generate more funds for programs that benefit older residents with simple and flexible gameplay features that players enjoy."

Drew Svitko, the Pennsylvania Lottery's Executive Director, was similarly delighted.

He said the Lottery will enhance its portfolio with the delivery of the engaging and easy-to-use game, Cash Pop.

"We believe the game's personalized gameplay experiences will resonate with our players and enable us to generate more funds for programs that benefit older Pennsylvanians," Svitko added.

The latest announcement comes on the heels of another major move by Brightstar Lottery.

Only recently, the company teamed up with Spin Master Toys UK Limited for a new five-year exclusive licensing deal that would bring Rubik's-themed lottery games.

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