Bragg announces agreement extension with Entain for Dutch iGaming brand

The global business-to-business provider of content and technology, catering to the online gambling vertical, Bragg Gaming Group, announced it extended its existing agreement with the leading gaming and entertainment company, Entain. Under the terms of the newly announced partnership extension, Bragg agreed to power BetCity.nl, Entain's Dutch iGaming operator.

The new deal will see the leading online gambling brand in the Netherlands benefit from Bragg's Player Account Management (PAM) platform. A statement released earlier this week reveals that BetCity.nl will continue to benefit from the platform through 2025.

Besides gaining access to Bragg's PAM, the leading Dutch iGaming operator will also benefit from the company's product and content delivery services, including proprietary and aggregated third-party content. On an exclusive basis, Entain's Dutch iGaming brand will tap into those services, gaining access to new casino content, such as different casino games.

Moreover, BetCity.nl will benefit from Bragg's sports betting products, strengthening its offering for customers in the Netherlands. Last but not least, Bragg confirmed it will integrate a new portfolio from leading iGaming suppliers. Such games will boost the localized offering for the Dutch operator, bringing content that matches the requirements of its growing customer base in the country.

Matevž Mazij, Bragg's Chairman and Chief Executive Officer, was excited about the extended partnership with Entain. "As reflected in BetCity.nl’s strong market position, we have enjoyed a highly successful partnership since launching with them a little over two years ago," he explained.

Mazij said that the company is delighted to extend its collaboration with Entain to deliver its PAM along with proprietary and exclusive and aggregated content, powering BetCity.nl's offering in the Netherlands through 2025. "In the meantime, we look forward to powering the continued success of BetCity.nl, as we continue to further enhance our content and product offering for the Dutch market where we are proud to be a leading iGaming supplier," he explained in conclusion.

The new deal comes after recently, Bragg announced another important partnership across the ocean. Earlier this month, the company confirmed it deployed its full content library with BetMGM for the regulated gambling sector in New Jersey. Besides introducing its proprietary content, the company agreed to deliver games from its dedicated studio, Atomic Slab Lab, powering the iGaming operator's offering.

Undoubtedly, this partnership helped strengthen BetMGM's position in New Jersey. Currently, the operator has a presence in other states that offer online gambling such as Michigan and Pennsylvania.

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