Blueprint signs Veikkaus deal to push forward in Europe

• Blueprint Gaming expands in Europe with Finnish content tie-up
• The partnership will see the supplier’s branded and other games rolled out with Veikkaus
• Veikkaus has also been trying to add new and promising suppliers to its game library

Blueprint Gaming has expanded in Finland and Europe through a tie-up with Veikkaus, the country’s state lottery. As the Finnish iGaming market is set to expand, so is the supplier looking to ensure that it is a recognizable name locally.

Veikkaus players will now get to enjoy several fantastic games made possible by Blueprint Gaming’s highly original titles, which focus on branded and worthwhile options. Among the more prominent games such as Rick and Morty: Strike Back, The Flintstones, and Ted Afterparty.

Branded content and more to spearhead Blueprint’s efforts in Finland

Veikkaus is the state-owned iGaming platform in Finland, and it is about to face competition from a liberalized market that will allow numerous other operators to enter the key European market, and one of the few remaining to have used a monopoly model to run online casinos.

Samuel Haggblom, Blueprint Gaming’s Director of Key Accounts, has welcomed the opportunity to see the company’s content introduced with Veikkaus players, and added:

"Finland continues to stand as an exciting opportunity for Blueprint, and through this collaboration, we are bringing our market-leading portfolio, from much-loved franchises to our latest innovations, to a whole new audience of players."

Veikkaus has also been strengthening its portfolio of online casino games, teaming up with some of the sector’s most prominent suppliers and household names. Over the past year, the operator signed content deals with Thunderkick and Play’n GO.

Image credit: Blueprint Gaming