Bingoal to benefit from Kambi's sports betting solution

The leading provider of sports betting technology and solutions, Kambi Group, announced a new deal, allowing it to further grow the reach of its quality products. On Thursday this week, the company revealed it joined forces with the leading online and retail gambling operator, Bingoal. Under the terms of the new deal, Kambi agreed to power Bingoal's operations in the Netherlands, as well as Belgium. Thanks to the new collaboration, the operator will gain access to Kambi's complete sportsbook solution, strengthening its offering for retail, as well as online channels.

Bingoal selected Kambi considering the company's proven track record in important markets across Europe. Kambi's leading technology has already proven its success and under the new deal, Bingoal will also benefit from it. The company's innovative products, including AI-powered trading capabilities, Bet Builder and sports betting platform help strengthen the offering of different operators.

Now, per the new agreement, Bingoal, which is a company with more than three decades of experience within the gambling sector, will boost its operations in Belgium, its home country. Moreover, as noted, the company plans to propel its Dutch footprint via Kambi's technology. Bingoal entered the gambling sector in the Netherlands back in October 2021 and has been growing its market share since.

Joeri Impens, Bingoal's CEO, was thrilled about the deal with Kambi. "We are excited to partner with Kambi and to integrate its best-in-class sportsbook into our operations," he explained in a statement. Finally, Impens said: "Kambi’s sportsbook is known for its high level of performance and innovation, and we believe that the addition of its award-winning technology and services will be crucial as we look to fulfill our sportsbook ambitions in both Belgium and the Netherlands."

Kristian Nylén, Kambi's Co-founder and CEO, was similarly delighted about the freshly minted agreement with Bingoal. He spoke about the operator's rich heritage within the gambling sector across Europe. "This partnership further establishes Kambi as the sportsbook provider of choice in regulated European markets, and we look forward to supporting Bingoal by driving its online and retail success to new heights," said Nylén in conclusion.

The new multi-channel collaboration will not only strengthen Bingoal's online operations in Belgium and the Netherlands but also boost the operator's extensive retail network. As a result, more than 350 press shops and betting outlets in Belgium will benefit from Kambi's cutting-edge sportsbook technology. According to Bingoal, its new and improved sportsbook is expected to launch at some point in Q2 2024.

Image credit: Pixabay.com