Betr launches in Virginia in latest expansion move

Betr Holdings, Inc, the company behind the Betr betting brand and backed by Jake Paul and industry veteran Joey Levy, has expanded in the North American market once again with the sportsbook launching its real money betting product in Virginia, the United States, Casino GuruNews learned in an email press release. This is the third state, after Ohio and Massachusetts, where Betr supports real money operations, and it comes after the company confirmed its plans to launch locally in March.

Betr has been actively looking to scale its presence across the United States, bolstered by the recent acquisition of Chameleon, which is instrumental in Betr’s efforts to build its V1 Online Sports Betting (OSB) product. The sportsbook is moving to improve its current offering by including pre-match and in-play core markets, same game parlays, futures, props, and other bet types across 20 different sports, as Betr is stepping more firmly into the mainstream.

Levy, who is also the Founder and CEO of Betr, has welcomed the most recent opportunity presented by the latest launch. He hailed the opportunity to roll out operations in Virginia just in time for the National Football League season and said that the state is the last place where V0 (version 0) will be introduced before moving forward with the V1 Sportsbook product.

"The state has a dynamic fan base across both collegiate and professional sports and we are excited to introduce our differentiated product experience to this market while continuing to bring our leadership in responsible gaming to Virginia, just as we have done in other jurisdictions," Levy added.

Levy and Paul promoted Betr as the world’s first microbetting-focused betting company, featuring a powerful and intuitive app to appeal to specific generations that have been craving to experience sports betting differently.

Much of the company’s portfolio and offer so far has focused on play-by-play outcomes focused on individual moments of NFL, NCAA, and MLB events and games. However, Betr has deemed it prudent to leverage its expertise in betting and push into mainstream sports betting, using its industry familiarity, brand visibility, and not least – established tech stack.

The launch in Virginia also comes with the introduction of the Scripts product which is a unique solution that combines parlay and micro-betting to create even more excitement for fans. Betr has also touched up the user interface to ensure that players locally are enjoying the best possible experience when betting.

In the meantime, the company is also running a fantasy product through Betr Picks, which is designed to boost its visibility and brand awareness.

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