BetMGM teams up with Connor McDavid for new responsible gaming spot

The leading sports betting and iGaming operator, BetMGM, announced a new collaboration, strengthening its efforts toward responsible gambling. The latest deal sees BetMGM team up with Connor McDavid, the hockey star and reigning National Hockey League (NHL) Most Valuable Player (MVP).

Under the terms of the collaboration with the hockey star, the company will deliver a new 30-second spot, highlighting the operator's wide range of responsible gaming tools. Per the new collaboration, McDavid will participate in a spot that will air on TV in Canada as well as the United States.

The announcement comes at a time when BetMGM, together with MGM Resorts, recently showed support for the National Council on Problem Gambling, helping promote March as the Problem Gambling Awareness Month.

Responsible gaming is a part of BetMGM's ongoing key priorities. This is a prime reason why the company currently has a Responsible Gambling Team that operates proactively, allowing more users to gain access to a range of tools that help them control their gambling.

BetMGM's efforts toward responsible gambling are evident in the operator's marketing and advertising campaigns that include responsible gaming messages. Moreover, the company highlights the importance of responsible gambling tools via its social media channels and the latest activation further propels those efforts. Not unexpectedly BetMGM's mobile app also features responsible messages, encouraging the use of responsible gaming tools and supporting responsible play.

Richard Taylor, BetMGM's Director of Responsible Gambling, commented on the topic in a statement. "We are determined to lead the industry in promoting responsible gaming and we're proud to be doing so in partnership with one of hockey's greatest players," he revealed. Finally, Taylor said: "As the legalized sports betting and online casino industry continues to grow and evolve, we remain committed to equipping players with information, tools and resources to help them play in a responsible and sustainable manner."

McDavid also shared his excitement about the new collaboration via a post released on Instagram. The famous hockey player explained that the campaign's message is "all about being responsible if you choose to bet – staying in control and not getting carried away." Moreover, he pointed out: "That's super important to me. And I really hope it's advice that everyone follows."

Besides responsible gaming tools, BetMGM offers GameSense, an award-winning responsible gaming program. This unique program was developed and licensed for BetMGM and MGM Resorts by the British Columbia Lottery Corporation (BCLC). Through GameSense, players can bolster their experiences and ensure they gamble responsibly.

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