BetMGM selects Megan Nicholls as racing ambassador

Recently, BetMGM announced its entry into the sports betting and iGaming market in the United Kingdom. This marked an important milestone for the brand on its way to global expansion. Retaining the positive momentum, BetMGM announced a new important partnership for the region by confirming it joined forces with Megan Nicholls, a former jockey with more than 110 career wins and a horse racing pundit for Racing TV and ITV Racing.

Under the terms of the new collaboration, she was designated as BetMGM's racing ambassador. In her new role with the brand, she will provide vital insights and leverage her extensive horse racing knowledge to deliver valuable tips and interesting information to fans of the sport. Undoubtedly, Nicholls is the right fit for the role, considering her exceptional career, strong affiliation with horseracing and influential personality.

Thanks to the new agreement, she will share her opinion on a weekly basis. As racing ambassador for BetMGM UK, she will cover racing calendar events and share thoughts and insights exclusively via BetMGM's communication channels.

Sam Behar, BetMGM UK's Director, was excited to see Nicholls become a racing ambassador for the brand. "Megan is a perfect fit for the BetMGM UK brand, with heaps of passion, talent and knowledge to share with our customers," he explained in a statement. Additionally, Behar praised Nicholls' experience and knowledge within the horse racing vertical. Finally, he pointed out: "It was a no brainer to ask Megan to be our racing ambassador, and we’re looking forward to getting started."

Nicholls was similarly delighted regarding the new collaboration with BetMGM UK. "Racing has given me some of the most amazing days of my life and I’m excited to share the passion I have for it with BetMGM’s customers and horse racing fans more widely," she said.

Moreover, Nicholls added that she plans to grow her career within the media vertical, which makes this new partnership with BetMGM a perfect fit. "We have a lot of fun ahead of us and I am so excited to be a part of the team," explained Nicholls in conclusion.

BetMGM is a joint venture between gaming and entertainment giants Entain and MGM Resorts. The brand has a strong presence across the United States, as well as Canada and leverages innovative technology provided by Entain. Its expansion overseas in the UK represents a major part of BetMGM's growth strategy. Launching the European country, the brand delivers not only betting options but a variety of engaging features, including rewards, jackpots and exclusive casino games.

Image credit: Pixabay.com