The market-leading sports betting and gaming technology company that is the result of a collaboration between the industry giants Entain Plc and MGM Resorts International, BetMGM, expanded further its presence. The company announced last week that it boosted its presence outside of the US mainland by launching its services for customers within the mobile betting market in Puerto Rico.
The launch was facilitated thanks to a partnership between BetMGM and Casino del Mar at La Concha Resort. This enabled the company to introduce its leading mobile sports betting app for eligible customers within the market. The launch of BetMGM in Puerto Rico marks the second market outside of the mainland US where the company's application is available.
The launch also follows BetMGM's debut for the market in the region. In fact, BetMGM was the first operator to launch its retail sports betting services in Puerto Rico once the activity was legalized back in February 2022.
Later that same year, in December, Casino del Mar opened a massive retail sportsbook with a price tag of $3.5 million. The retail outlet offers five betting windows, as well as 12 self-service betting kiosks, along with other amenities. Currently, Puerto Rico allows sports wagering on all sports events, including Olympic, international, professional and collegiate, as well as esports events.
Sigfrido De Jesús, Casino del Mar's General Manager, shared his excitement about the recent announcement in a statement saying: "Today, Puerto Rico is once again at the forefront of the sports betting industry." He predicted that the launch of BetMGM will not only bring convenience for sports bettors but also help raise tax revenue.
De Jesús added: "We are pioneers in the sports wagering industry, and we are elevating sports to the next level by developing trustworthy and user-friendly technology tools." Finally, Casino del Mar's General Manager praised the importance of the venue's alliance with a company such as BetMGM that delivers innovation to the betting sector.
Thanks to the launch, Puerto Rico sports fans and bettors alike will be able to benefit from BetMGM's user-friendly app, that delivers live in-play, customizable pre-game and parlay wagers. According to the leading iGaming and betting company, eligible customers in Puerto Rico need to visit its sportsbook at the Casino Del Mar in San Juan to validate their ID as a part of the registration process.
Similar to other jurisdictions where BetMGM is live, customers in Puerto Rico will be able to benefit from the company's leading loyalty program, MGM Rewards. This will grant them a chance to redeem prizes that can be exclusive experiences at different MGM Resorts properties in Las Vegas, as well as New Jersey and more locations.
Adam Greenblatt, BetMGM's CEO, shared his excitement about the latest launch. "BetMGM is ecstatic to become the first operator to deliver mobile sports betting to Puerto Rico," he explained. "This great collaboration between local officials and Casino del Mar provides a safe, responsible and entertaining product accessible from anywhere on the island," pointed out Greenblatt in conclusion.
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