BETER taps Adam Conway as GM for esports

• Adam Conway joins from SIS to lead BETER’s esports product portfolio
• He is a well-seasoned veteran with more than 20 years of industry experience
• BETER is preparing to further expand its ESportsBattle

Esports betting specialists, and provider of fast-betting content, data, as well as live streaming solutions, BETER, has tapped a new person to fill the role of General Manager of Esports Business Division.

Enter Adam Conway, a seasoned veteran who has spent more than 20 years overseeing successful portfolios across the betting industry, who is now bringing his distinct expertise to the cutting-edge solutions developer and provider.

Conway to bring wealth of esports and betting-related experience

BETER is also a member of the Esports Integrity Commission and the International Betting Integrity Association, making it an influential entity committed to promoting a responsible betting environment in which integrity and transparency are upheld as core values.

Conway is not a chance hire either, as he is joining the company from SIS, one of the foremost sports betting tech solutions providers in the industry as of right now.

During his time at SIS, he held multiple roles, including Head of Trading, Global Head of Esports and Competitive Gaming, and more. Joining in, Conway had this to say:

"It’s an honour to join BETER and contribute my extensive experience in trading and product development to such a pioneering company."

He has cut his teeth in some of the most dynamic industry divisions at one of the leading companies, to now bring his wealth of experience to BETER, a company that is similarly blazing a trail in established and innovative verticals.

As Esports General Manager, Conway will seek to strengthen the platform’s participation in the vertical as well as help grow the ESportsBattle portfolio of tournaments, which are hosted in-house and feature games such as eFootball, eBasketball, and eHockey.

BETER set to expand its portfolio of products rapidly

The company is already planning to push forward with further additions to the ESportsBattle portfolio, which will include eCricket and eTennis.

Conway will be tasked with spearheading one of the largest company divisions, which will reunite 200 specialists and 500 professional athletes, and which is responsible for more than 500,000 esports events every month, with the numbers set to grow across the board.

Commenting on his appointment, BETER CEO Gal Ehrlich had this to add: "We’re already the go-to provider for fast-betting content, data, and live streaming in esports and sports. With Adam as our Esports General Manager, we’re confident we’ll strengthen that leadership and further distance ourselves from the competition."

This also comes at a time when the company is looking to consolidate its global footprint, having received a vendor registration in New Jersey in April.

Image credit: BETER