BETER makes a move for Peru with new license

BETER, a company that specializes in the development and delivery of highly innovative content geared towards sports fans and bettors, has stolen another march in yet another significant market with a supplier license acquisition in Peru.

BETER readies to roll out esports and sports events in Peru

As a result, BETER is now able to deliver its portfolio of products across the coveted market. Among those are odds and data, live streaming events, and hosted contests.

The company has been prominent not only with its overall grasp of the betting market, but also with the delivery of hard-hitting and notable products such as ESportsBattle and Setka Cup, both of which have proven a hit.

The offer put forward by BETER specifically appeals to Millennials and Gen Z audiences, which makes its supplier license from the Ministry of Foreign Trade and Tourism of Peru all the more important. BETER already hosts 45,000 monthlyevents across eight sports and esports disciplines, making it a true innovator.

The company streams these competitions 24/7 and brings real-time data and odds to ensure that it boosts retention and engagement for partners, but similarly allows them to tap into the market that no competitor is currently exploring or aware of.

BETER CEO Gal Ehrlich has welcomed the opportunity to benefit from this market entry and hailed Peru as an important part of the company’s Latin American efforts which encompass other markets in the region.

Important milestone and pivot towards Latin America

"This certification proves that we are a well-established, reliable, and reputable betting content provider and will help us secure big-name partnerships across the market. It also forms part of our wider plans for LatAm where we intend to be a major content provider to all operators," Ehrlich noted.

Valeria Tarchynska, BETER’s Chief Legal Officer, was similarly pleased with seeing her company receive the go-ahead from the country’s regulator.

She also hailed the hard work that went into making sure that BETER’s product will also meet the demanding standards set out by the watchdog and congratulated the company as well as its local partner, Salazar & Zúñiga law firm

"We are proud to have secured this approval to now be able to deploy our content with operators in Peru," Tarchynska concluded.

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