BETER launches new partnership with Kaizen Gaming

Kaizen Gaming has added a brand-new partner to its list with BETER now assisting the company in the provision of sport and esports products. Both companies have been welcoming of the opportunity to further strengthen their reach and respective offer, with Kaizen Gaming being one of the largest companies in the regulated European gaming market, Casino Guru News learned in an email press release.

Kaizen Gaming can now tap into BETER’s bespoke esports and sports content, including the ESportsBattle and Setka Cup formats that have been hailed as a major driver of partner operator revenue. BETER provides operators with round-the-clock live streams and more than 44,000 monthly events of sports and esports events and tournaments, bringing accurate data and odds that are updated in real-time.

Commenting on this opportunity, executives from both BETER and Kaizen Gaming spoke favorably about the partnership. Kaizen Gaming Senior Director of Sports & CX Christos Tzalavras welcomed the opportunity to see his company collaborate with BETER and further enhance the available products that local players can enjoy.

"BETER`s content is a proven hit with audiences, and we can’t wait to work closely with them and expand our partnership even further in the near future," Tzalavras added. The integration was supported by Betbazar, which is a B2B iGaming marketplace, prompting company COO Max Sevostianov to also pitch in and share that he was excited to see Betbazar’s network of operators expand.

For its part, BETER CEO Gal Ehrlich was similarly welcoming of this fresh opportunity. He said that Kaizen Gaming has long established its presence and worth with brands such as Betano and Stoiximan.

"We believe that our wide range of engaging esports and sports betting content perfectly complements their existing products and will elevate their offering to the next level," Ehrlich explained.

His colleague, BETER CRO Chuck Robinson,was in fact similarly pleased to see the content offering launch with Kaizen Gaming as well, a brand that has been established in its home market in Greece, but that has also gone on to become an international powerhouse, he clarified.

In the meantime, BETER has been building up its esports offer, and recently teamed up with Digitain to help the latter advance in the competitive video gaming vertical. BETER also recently expanded its offer with Counter-Strike 2, strengthening the reach and variety of its ESportsBattle product.

Image credit: BETER Live