BetCity.nl to leverage responsible gambling solutions from Mindway AI

The leading provider of innovative solutions for responsible gambling, Mindway AI, forged a new partnership with BetCity.nl, the leading Dutch operator that is a part of Entain Group. Announced earlier this week, the new collaboration, lauded as a strategic partnership will help strengthen the responsible gambling efforts of the Netherlands-based online betting and gaming operator, a statement reveals.

Mindway AI's responsible gambling solutions and technology are renowned for their effectiveness. The company has extensive expertise in advanced AI, as well as neuroscientific insights and expert advice, to deliver effective responsible gambling solutions. Now, under the new deal, BetCity.nl will benefit from those solutions and deliver more secure and safer experiences for its growing customer base.

Overall, Mindway AI has a presence in 47 jurisdictions around the world, helping monitor the activities of more than 7 million active users with its GameScanner technology. Under the new strategic collaboration, the Dutch operator will gain access to Mindway AI's GameScanner and benefit from its AI-driven tools that help analyze player activities and flag early signs of problem gambling.

Ultimately, by accessing real-time behavioral data, BetCity.nl can engage in a proactive approach and reach clients who are showing signs of at-risk or problem gambling. This enables the operator to deliver personalized support for such players, complementing its efforts within the responsible gambling vertical.

Iris den Boer, BetCity's Head of Responsible Gambling, shared her excitement about the new collaboration. "We are excited to partner with Mindway AI as one of the leading operators in the Netherlands," she said. Boer noted that the new partnership enables BetCity to strengthen its Responsible Gambling efforts. Finally, she said: "By detecting problematic behavior in an early stage, we can now contribute to our Responsible Gaming mission even better."

Rasmus Kjaergaard, Mindway AI's CEO, was similarly excited and revealed that the company is delighted to join forces with BetCity.nl. "By combining our expertise in early detection of at-risk and problem gambling with BetCity.nl’s innovative online gaming platform, we can provide a comprehensive and effective solution that prioritizes player protection and minimizes the risks associated with gambling-related harm," he explained in conclusion.

BetCity's new collaboration with Mindway AI helps advance the operator's responsible gambling practices for the regulated gambling market in the Netherlands. The collaboration represents an important step in BetCity's strategy toward protecting more customers from gambling harm and leveraging a proactive approach. Those efforts are ultimately expected to help the operator continue to grow sustainably and ensure the protection of vulnerable players.

Image credit: Mindway AI