bet365 and Inspired Entertainment extend partnership

The provider of technology, hardware, services and content for the regulated lottery, betting and gaming sector, Inspired Entertainment, announced on Monday that it extended its partnership with the leading gaming and entertainment company that is recognized around the globe, bet365.

Per the terms of the freshly minted extension, the operator will continue to benefit from Inspired Entertainment's leading Virtual Sports products. The new partnership represents an extension because the duo has collaborated before. In fact, bet365 is one of the long-term partners of Inspired Entertainment. Now, thanks to the latest deal, bet365 will continue to benefit from Inspired Entertainment's leading products within the Virtual Sports vertical, a statement reveals.

Currently, Inspired Entertainment is an unquestionable leader within the Virtual Sports vertical. The company offers the largest, as well as most diverse portfolio of content available on the market, making it the go-to provider for Virtual Sports products.

Keeping in mind Inspired Entertainment's strong position, the company continues to expand its presence in strategic markets around the globe. In the last five years alone, Inspired Entertainment has seen significant growth in North America. This helped the company's Virtual Sports products, including football, basketball and the first women's soccer game, to reach new audiences.

On a global scale, Inspired Entertainment's Virtual Sports products are available in 35 countries, powering the operations of more than 100 iGaming websites and more than 40,000 retail outlets. In that line of thought, thanks to the deal with bet365, the company will continue to expand its global footprint.

Brooks Pierce, Inspired Entertainment's President and Chief Executive Officer, shared his excitement about the latest deal with bet365. "We are extremely pleased to continue our long-term partnership with bet365, the world B2C leader in Virtual Sports, offering up more than 30 channels of Inspired content around the world," he said.

Additionally, Pierce said that bet365 was the first operator to offer the company's basketball and multi-stream products. Finally, the Chief Executive Officer and President pointed out: "We're thrilled for them to be one of the first operators to take our latest licensed products to grow their popular Inspired Virtual Sports portfolio."

Details regarding the collaboration with bet365 come after Inspired announced a partnership with Paddy Power, the leading bookmaker, only recently. Under the terms of the deal, Paddy Power can continue to leverage the company's leading Virtual Sports products in the UK and Ireland.

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