AvatarUX dips toe in US iGaming market with Caesars

AvatarUX, a supplier and developer of innovative iGaming content, has found a toehold in the market in the United States through a new partnership with Caesars Palace Online Casino that covers the state of Michigan.

This is a significant step forward for AvatarUX, which is known for a dizzying array of innovative games, including the upcoming Worms of Valor, which set out to completely reimagine how players interact with and enjoy games.

Other popular releases by the company include Nugget and GemPops Xpops Popscode, PopWins Witchy Poppins, and more. The PopWins mechanic is among the company’s signature designs and will now be available to players in the United States.

The launch is facilitated by Light & Wonder which will make the rollout of new and future content by the supplier seamless. The first such title is KokeshiPop. AvatarUX CEO Lara Falzon has welcomed the opportunity to see her company break ground into a new market, and with Caesars, a brand that needed no interaction, she added.

"KokeshiPop is a proven performer and one of our most exciting, fast-paced PopWins games and we are confident that Caesars customers will love the theme and nature of the title. It is a landmark moment for AvatarUX, and one we will look to use as a launchpad to further our growth in North America," Falzon noted.

The news was naturally welcomed by Caesars Digital SVP and Chief Igaming Officer Matthew Sunderland who was similarly pleased to see his company introduce KokeshiPop and offer local players new experiences developed by innovative studios.

Not least, Light & Wonder Senior Director Digital Partnerships, Steve Mayes, was similarly excited about the opportunity to see his company mediate the rollout and offer future support in the deployment of worthwhile titles.

He hailed AvatarUX as a great partner with whom the company has been working for several years now, and which would make a great addition to Caesars’ portfolio, bringing exciting content to US players. AvatarUX has recently joined Relax Gaming’s Silver Bullet platform, seeking to further strengthen its reach as a supplier in the iGaming industry.

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