The leading directory for iGaming affiliates and operators, AffPapa, announced the launch of a new business-to-business (B2B) project. Last week, the company introduced a new project called TheGamblest.
AffPapa described the new B2B project as an iGaming directory. However, besides a directory, TheGamblest will offer news coverage. According to AffPapa, the new iGaming directory will serve operators and affiliates by introducing a separate B2B providers' platform.
A key advantage of the new B2B directory will be a list of platform and software providers. Operators that access that list will be able to find the best gambling services, solutions or products that fit their specific needs.
In a press release dated August 25, 2022, AffPapa's Head of Commercials, Yeva Avagyan, said: "AffPapa has received significant industry prominence in the recent months, so it was only natural for us to branch out and build a platform for B2B providers as well, who play a crucial role in shaping our industry." Last but not least, she outlined: "I am more than confident that TheGamblest will become the definitive source for all the most recent B2B-related insights."
As announced by AffPapa, the new B2B project won't offer only a comprehensive list of software and platform providers. TheGamblest.com will provide the latest articles and news from the online gambling industry as well.
Headquartered in Tallinn, Estonia, AffPapa is a leading directory for operators that enables them to search for affiliates based on preferred types of products, models or more factors. Besides the latest news of the industry, the company covers some of the biggest iGaming events. It also offers a list of the leading affiliates and operators, as well as useful details for sportsbooks and casinos on a variety of topics.
Only recently, the company announced a new collaboration with Time Solutions-owned iGaming company Highbet. At the time, Avagyan said that the company is continuously expanding its portfolio of operators. She added: "Maintaining channels open for our affiliates as well as providing a first-rate user experience is a top priority for us." In conclusion, Avagyan predicted that the collaboration with Highbet will bring success for the two companies.
Image credit:AffPapa